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In the democratic digital environment, brand managers frequently deal with the unauthorized use of the brand by third parties. The phenomenon, known as brand hijacking, has been treated in different and sometimes conflicting ways in the academic and professional literature. The aim of this paper is to clarify the meaning of brand hijacking and to shed light on the various motivations and intentions underpinning the phenomenon.

A Delphi-based survey among both academic and professional experts was conducted to explore the key features of brand hijacking and expand existing theories.

The results of the Delphi survey enable the main brand hijacking actions to be mapped, based on two motivational axes (utilitarian–idealistic and destructive–constructive) and on the various intentions that guide the hijackers. The results help re-define the key elements of brand hijacking, through the lens of non-collaborative brand co-creation.

Managerial implications are presented in terms of the corporate response to the two main effects of hijacking, namely, brand reputational damage and brand repositioning.

The paper helps to shed light on the main components of brand hijacking, thus gaining expert consensus in refining the existent conceptualization in relation to a rapidly changing brand management scenario because of the gradual loss by brand managers of their traditional control.

The purpose of this paper is to explore the increased research attention gained by sustainability in food supply chain management. Although previous review studies have focused on aspects such as traceability, food safety, and performance measurement, sustainability has rarely been considered as a means of integrating these issues.

The paper presents a comprehensive review of the literature on food sustainable supply chain management (FSSCM). Using systematic review methods, relevant studies published from 1997 to early 2021 are explored to reveal the research landscape and the gaps and trends.

The paper shows the building blocks and the main research directions in FSSCM, particularly considering the opportunities in “neglected” emerging countries. Insights are provided into the various elements of the sustainability supply chain in the food industry, which have previously been analysed separately.

Only a few researchers have systematically reviewed the literature or taken a bibliometric approach in their analyses to provide an overview of the current trends and links between sustainability and food supply chain management.