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This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many previous studies about the importance of sustainability considerations for national consumers’ brand commitments and purchase intentions, there is a lack of empirical studies focussing on this relationship from a global consumer perspective. A pre-study (consisting of focus group discussions) and a widely distributed international survey with responses from 74 countries show mixed results. Whereas the results from the focus groups imply that a sustainable orientation influences both global consumers’ purchase intentions and brand commitments towards online brands, the survey results imply that global consumers’ sustainable orientations do not affect purchase intentions directly, even though they influence brand commitments. An implication of these results is that an international online brand’s possibility to portray a sustainable orientation plays an important role in strengthening the relationship with global consumers, especially regarding brand commitment.

This contribution explores intergenerational relations and negotiations in Viet-German families. Due to family members' diverging socialization experiences in Vietnam and Germany as well as social ties in both societies, we assume that different ideas of intergenerational relations and mutual obligations may be found in Viet-German families. We distinguish between interdependent and independent intergenerational patterns of solidarity. Based on interviews with young adults – the descendants of Vietnamese migrants – four thematic areas are identified, in and through the shaping of which intergenerational relations are continuously negotiated at the face of migration-related challenges. These are (1) a childhood for the future, (2) reciprocal support, (3) individualization of family members and intimization of the family and (4) boundaries against kinship and the Vietnamese community. Our analysis reveals the emergence of a new, hybrid pattern of intergenerational solidarity, for which we suggest the term “individualized interdependence.” The role of young adults in the elaboration of this new family order stands out.

Culture significantly influences individuals' lives and shapes their behaviour in an ecological framework. In this chapter, we examine the issue of children's participation in research about child abuse and neglect (CAN) in the context of Turkey – a country that bridges the Asian and European continents. This study was based on a review examining studies on CAN in Turkey. Thus, the main goal was to find cultural explanations for the scarcity of participatory research with children in the field of child maltreatment. A review examining studies on CAN in Turkey found that no study included children victims of CAN or explored why children victims of CAN have not been participating in research. Therefore, we analysed ecological factors influencing the participation of children in CAN studies and interpreted the findings based on our observations as experts in this field. The analysis indicated that causes are not only due the characteristics of the caregivers and children but also result from the interaction of various environmental and systemic factors. Recommendations for politicians and researchers to increase children's participation in research are discussed.