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Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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Advertising on social media.
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DOI: 10.1108/OXAN-DB244645
ISSN: 2633-304X
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Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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New state-level data protection laws, and a potential federal privacy law, are emerging as an important challenge for major US technology firms. Already they face rising pressures…
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DOI: 10.1108/OXAN-DB259990
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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DOI: 10.1108/OXAN-DB250177
ISSN: 2633-304X
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Social media bots.
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DOI: 10.1108/OXAN-DB236354
ISSN: 2633-304X
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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The sale of the Dogan Media group to Demiroren.
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DOI: 10.1108/OXAN-DB233426
ISSN: 2633-304X
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Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…