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Using the methodologies of text mining, this paper examines the implications of US and Chinese policies on bilateral trade. Official speeches by political leaders of the U.S. and China on the issues of trade were collected and analytically examined for US-China gaps in major foreign policies, such as bilateral trade and the Belt and Road Initiative. In this paper, a term frequency-inverse document frequency word cloud, a network similarities index, machine learning-processed latent Dirichlet allocation (LDA), and structural equivalence are applied to examine the meanings of the speeches. The main arguments in this paper are as follows. First, the document similarity between the speeches of Chinese and US leaders appears to be completely different. Also, while the documents from Chinese leaders are considerably similar, the documents from US leaders differ by far. Secondly, LDA topic analysis indicates that China concentrates more on international and collaborative relationships, while the U.S. has more focus on domestic and economic interests. Third, from a word hierarchy analysis, the basic words used by American and Chinese leaders are also completely different. Agriculture, farmers, automobiles, and negotiations are the basic words for American leaders, but for Chinese leaders, the basic words are planning, markets, and education.

This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.

The commentary relies on a review of the behavioural sciences and social marketing literatures and on an analysis of institutional reports reviewing cases of behaviourally informed policies.

Behavioural sciences are increasingly informing policies to promote societal well-being. Social marketing has seldom been explicitly considered as being part of this phenomenon, although it is de facto. Both disciplines share similar end-goals, inform similar policy applications and are rooted in behavioural analysis. They diverge in their theoretical frameworks, their relative emphasis on behaviour change and the span of interventions they generate. Several benefits of embedding social marketing principles and methods within the current way of applying behavioural sciences to policy are identified.

Scholars applying behavioural sciences to policy are encouraged, when appropriate, to use the insights and methods from social marketing. Social marketing can engage in a dialogue with behavioural sciences to explore how to pilot the convergence of both approaches in practice.

The novelty of this contribution lies in providing the first comparison of the application of behavioural sciences to policy with social marketing, and in using the policy-making cycle framework to map the contributions and complementarities of both disciplines.

This paper aims to argue that the Global Political Economy (GPE) theory of neomercantilism provides a sound explanation to the American military involvement in the Persian Gulf. Accordingly, this paper also proposes the concept of “Neomercantilist War” which analyses the use of military force to protect a strategically vital economic resource (such as Gulf oil). Neomercantilist War is a point of similarity between the GPE school of neomercantilism and the International Relations (IR) school of realism.

The 1991 Gulf War and the American invasion of Iraq in 2003 are two major events of American military involvement to protect and/or seize Gulf oil. These two events will be tested for neomercantilism, in addition to the concept of “Neomercantilist War” as presented in the paper. The first feature, or definitional component, of neomercantilism is the major role of the state, the second is the preponderance of security/geopolitical goals over economic goals and the third is the zero-sum, relative gains mentality to dealing between states IR.

The GPE school of neomercantilism and the concept of Neomercantilist War do offer a sound explanation of American military involvement in the Gulf.

The American military involvement in the Gulf region has been analysed using the IR schools of realism and liberalism, but never using GPE theory. Even though GPE is mostly concerned with economic activity, the scope of GPE should be expanded to include military policies if they affect economic resources and activity.

The purpose of this paper is to explore and further the existing knowledge on supply chain integration (SCI). This study proposes a model and several hypotheses to better understand some SCI antecedents, dependence and resource commitment and their relationships with performance.

Based on diverse theoretical approaches, the author develops and tests an integrated model in which dependence and resource commitment are proposed to enhance external integration, leading to an increase in economic performance. This study's empirical validity is reinforced by collecting data from 142 manufacturing firms in Spain and Germany and testing the model using structural equation model (SEM).

The results support dependence and resource commitment as antecedents of SCI, both with a positive effect. Also, discrepancies in the effect of external integration on performance are found where supplier integration seems not to have any effect on performance.

This study helps to better understand SCI antecedents. It makes both theoretical and managerial contributions by empirically analyzing both antecedents. This furthers extant knowledge regarding the joined impact of resource commitment and dependence on SCI. In particular, it incorporates resource commitment by considering it as the sacrifice firms need to implement to get involved in a long-term relationship.