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Drawing from cognitive dissonance theory (CDT) and attribution ambiguity theory (AAT), this paper aims to examine how employees interact with queer customers within the hospitality service and the ways that queer representations regulate emotions when discriminated against by normative gender roles.

This study used a mixed method. Study 1 used firm-level secondary data to analyze hospitality firms’ efforts in diversity, equity and inclusion (DEI) and the effects on firms’ profit margins and customer satisfaction. In Study 2, an experimental design was used to understand how employees’ assailing behavior toward queer customers interacts with employee feelings of guilt and impacts their sabotage and organizational citizenship behavior via self-serving bias. Study 3 further explored how queer customer victimization interacts with stress to influence their perceptions of organization DEI authenticity and corporate social responsibility (CSR) through resilience.

Hospitality firms’ DEI efforts were associated with varying outcomes, including higher profit margins but lower customer satisfaction, while guilt weakened the impact of employees’ assailing behavior on their outcomes and customer stress amplified the effect of assailing behavior on queer customers’ perceptions of DEI authenticity and CSR through resilience.

Hospitality organizations should take proactive measures to address self-serving bias among employees. Moreover, fostering an inclusive culture is crucial, with managers playing a pivotal role in facilitating discussions and creating an environment that values diversity, inclusivity and respect for all employees.

The study makes a remarkable contribution to hospitality literature by focusing on CDT and AAT in providing valuable implications for DEI advocators to be aware of the tensions between heteronormativity and queer representations in service encounters.

The purpose of this paper is to review ontologies and data models currently in use for augmented reality (AR) applications, in the cultural heritage (CH) domain, specifically in an urban environment. The aim is to see the current trends in ontologies and data models used and investigate their applications in real world scenarios. Some special cases of applications or ontologies are also discussed, as being interesting enough to merit special consideration.

A search using Google Scholar, Scopus, ScienceDirect and IEEE Xplore was done in order to find articles that describe ontologies and data models in AR CH applications. The authors identified the articles that analyze the use of ontologies and/or data models, as well as articles that were deemed to be of special interest.

This review found that CIDOC-CRM is the most popular ontology closely followed by Historical Context Ontology (HiCO). Also, a combination of current ontologies seems to be the most complete way to fully describe a CH object or site. A layered ontology model is suggested, which can be expanded according to the specific project.

This study provides an overview of ontologies and data models for AR CH applications in urban environments. There are several ontologies currently in use in the CH domain, with none having been universally adopted, while new ontologies or extensions to existing ones are being created, in the attempt to fully describe a CH object or site. Also, this study suggests a combination of popular ontologies in a multi-layer model.