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India's Muslim women (MW) face significant underrepresentation within the government and commercial sectors, rendering them virtually invisible in the job market. This underrepresentation is compounded by the double stigma of being both Muslim and female. As a result, this study aims to address this critical issue by looking into MW's intention to work in the industry of tourism and hospitality (T&H).

A survey was conducted online to gather data and 404 of the responses met the requirements for selection. The research model was empirically assessed by applying structural equation modelling. The data collection phase spanned from August 11, 2023, to November 10, 2023.

The study's findings demonstrate the effectiveness of the extended theory of planned behaviour in providing a robust model for analysing MW's intentions to participate in the T&H industry.

This research discloses inclusive policies, reduces discrimination, empowers women in the workforce, improves educational opportunities, promotes cultural sensitivity and fosters inclusive leadership in the T&H industry, focusing on MW career intentions, to achieve Sustainable Development Goal 5 (gender equality).

The importance of this study is contingent upon its ability to inform policymakers in academia and the T&H sector. By recognising and addressing the barriers faced by MW, it has the potential to foster a workplace environment that promotes equality and eliminates discrimination, ultimately improving the image of the T&H industry and harnessing the untapped potential of these women in India.

This research explores the impostor phenomenon (IP) within the context of gender and leadership, aiming to transform impostor feelings into catalysts for leadership empowerment and positive career outcomes.

Utilizing grounded theory, this study conducts in-depth interviews with 34 female Spanish senior executives to analyze their experiences with IP.

The research reveals that top executive women are not only affected by IP but can also harness it to foster personal and professional growth. It identifies key strategies – such as self-reflection, effective communication and cultivating positive habits – that enable women to transform IP into a lever for enhancing their careers. This approach leads to a proposed virtuous cycle model that empowers women to overcome the negative impacts of IP and advance their leadership capabilities.

This study contributes to the literature on gender and leadership by offering insights into the gendered nuances of IP. By framing IP as a potential catalyst for growth rather than a barrier, the study provides practical tools for human resource (HR) departments to promote gender diversity at senior levels. It also advocates for HR practices to dismantle internal barriers to women’s career progression and address conscious and unconscious gender biases.

This study aims to conduct a rigorous bibliometric analysis of impulse buying research trends and patterns, map the conceptual landscape of the field, identify significant themes and propose a roadmap for future studies in this domain.

This study used Snyder’s (2019) four-step systematic review approach. By using a specific search string, articles from the past 21 years (2003–2023) were retrieved from the Scopus and Web of Science databases. Performance analysis and science mapping were conducted using Biblioshiny to analyze the field’s knowledge base.

The volume and influence of impulse buying research have surged over the past two decades. The factorial analysis identified three main sub-themes within the impulse buying literature. In addition, Bradford’s law confirmed that the top five journals account for a significant portion of the relevant research. Despite the increased publications, author productivity diverges from Lotka’s law, indicating a few influential authors. This study provides a detailed conceptual map of the research landscape and proposes targeted future research questions by highlighting untapped opportunities.

This study offers insights for refining marketing strategies and highlights the importance of ethical considerations in marketing, especially during crises. It also strengthens the theoretical foundation of impulse buying by mapping core themes and identifying unexplored areas.

This study introduces an innovative approach by using factorial analysis with the multiple correspondence analysis technique to develop a detailed conceptual structure map of impulse buying research. It applies bibliometric laws such as Bradford’s law and Lotka’s law to explain the dispersion of research articles. By identifying core themes, this study charts a roadmap for future inquiry, addressing significant gaps and uncovering new research directions.