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In this chapter, we consider how the character of Rob Titchener has been developed in The Archers, moving him from hero of the hour to villain of the piece. We draw on a critical disability studies’ perspective to argue that ability and disability have been crucial in turning the character of Rob from the desirable and attractive man who first arrived in the village into a national hate figure, despised by all. We begin this analysis by introducing critical disability studies and studies of ableism as fields of academic inquiry. We then draw on these resources to offer an analysis of the ways in which ability and disability were used as a narrative device to develop Rob’s character. We question the ways in which ability and disability are used to denote ‘good’ and ‘evil’ in the development of characters in cultural texts like The Archers, and end with a plea to scriptwriters to engage differently with dis/ability and to consider the impact of the stories we tell on the everyday lives of disabled people.

Upcycling was introduced in The Archers by Fallon Rogers, who created a business from selling furniture she had upcycled. The author cites other examples from Archers episodes: Bert Fry’s egg mobile was originally an old caravan. Eddie Grundy built Lynda Snell’s shepherd’s hut from farmyard scrap. Josh Archer expanded his online farm equipment sales to include old items refurbished and sold for profit. Definitions of upcycling imply that the original item has become worthless. The author, however, includes examples of nostalgic value placed on relics of a bygone age and suggests a dichotomy between the values of older versus younger Ambridge residents. Upcycling can also be viewed in a metaphorical sense: Lilian Bellamy, for example, regularly upcycled herself with cosmetic assistance. The most sinister example is that of Rob Titchener, who used coercive control to upcycle Helen (then) Titchener into the image he wanted. The author concludes that while motives may take several forms, it is Fallon Rogers who consistently uses both creativity and business sense in her upcycling endeavours.

The West Midlands region has been poorly represented in national media and especially in fictional media forms. The Archers is therefore a very important part of representation of the region to the nation. These two representational elements — regional and national culture — are part of the BBC’s duties under the Royal Charter. As such, they form a core obligation for the BBC. For many years arguments have raged over whether Ambridge is located in Worcestershire or Warwickshire. This is, of course, largely a matter of interest within the region, but does have some wider implications about narrative fiction. Whilst, in one sense Ambridge and Borsetshire are purely fictional, they simultaneously have a potential impact on the national image of the West Midlands and especially its rural areas. This chapter will consider both reasons to suggest that The Archers is specifically drawn from the county of Worcestershire and issues of identity formation that may arise from the representations offered by The Archers of the county and the West Midlands region.