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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006047. When citing the article, please cite: Gary L. Clark, Peter F. Kaminski, (1988) “HOW TO GET MORE FOR YOUR MONEY IN MAIL SURVEYS”, Journal of Business & Industrial Marketing, Vol. 3 Iss: 1, pp.17 - 23.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006047. When citing the article, please cite: Gary L. Clark, Peter F. Kaminski, (1988) “HOW TO GET MORE FOR YOUR MONEY IN MAIL SURVEYS”, Journal of Business & Industrial Marketing, Vol. 3 Iss: 1, pp.17 - 23.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210035189. When citing the article, please cite: Gary L. Clark, Peter F. Kaminski, David R. Rink, (1992), “Consumer Complaints: Advice on How Companies Should Respond Based on an Empirical Study”, Journal of Consumer Marketing, Vol. 9 Iss: 3, pp. 5 - 14.

Reports on a study to investigate the impact of customer satisfaction of different types of company responses to letters of complaint. Considers the effects on consumers of various defensive marketing strategies: letter and free good, letter only, and no response. Surmises that the results support the notion that appropriate defensive marketing strategies can improve the company′s image among customers who write complaint letters.

The question of whether personalization increases or decreases mail survey response rates has not been completely resolved in the marketing literature. Also, few studies address the issue of whether the results of the personalization are worth the added cost. This study shows that different postage treatments in combination with different levels of cover letter personalization result in a significant difference in response rates to mail questionnaires. A cost/benefit analysis of the effectiveness of increased personalization is also presented.

Introduction How thoroughly do practitioners read marketing journals? For most marketing journals, practitioner subscribers represent the largest and therefore the most important potential readership segment. As others have noted, unless a journal is read, its effectiveness is minimized regardless of the esteem with which it is held.

This paper examines the role of managerial curiosity as a critical factor in determining the future impact of disruptive information technologies in a global organization. Specifically, this paper presents curiosity as a managerial characteristic that plays an important role in identifying disruptive information technologies and facilitating their early adoption. Further, it uses resource‐based theory as a theoretical lens to illustrate how managerial curiosity can be a source of sustained competitive advantage. Finally, it examines the individual decision styles that are best suited in assessing disruptive information technologies.

This paper investigates the influence of team characteristics and organization context factors on new product quality and compares these influences on Taiwanese (Collectivists) and American (Individualist) teams. For the Taiwanese teams, new product quality was positively affected by the capability of information integration and quality orientation of the firm, but was negatively influenced by speed-to-market pressure and level of product innovativeness. Functional and tenure diversity had no effect on new product quality. The capability of information integration in a team tended to reduce the negative effect of speed-to-market pressure on new product quality. For American teams, new product quality was positively affected by functional diversity, capability of information integration in the team, and quality orientation of the firm, but negatively influenced by supplier involvement. Customer involvement did increase the positive effect of the capability of information integration on new product quality.

Investigates the differences in protocols between arbitral tribunals and courts, with particular emphasis on US, Greek and English law. Gives examples of each country and its way of using the law in specific circumstances, and shows the variations therein. Sums up that arbitration is much the better way to gok as it avoids delays and expenses, plus the vexation/frustration of normal litigation. Concludes that the US and Greek constitutions and common law tradition in England appear to allow involved parties to choose their own judge, who can thus be an arbitrator. Discusses e‐commerce and speculates on this for the future.