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This study aims to discuss the current context, scope and impacts of a metaverse in the hospitality and tourism industry. Although existing literature discussed the potentials of the metaverse in this context, the ways the metaverse work is still being defined and accessing a complete metaverse is still not yet possible. This existing knowledge will become increasingly sophisticated and complex as developments in the metaverse continue, eventually contributing to a knowledge gap in knowledge, and its implications in shaping how the future digital environment should take form.

This work is based on a critical reflection of the existing developments and applications of the metaverse. Drawing from authors’ experiences, and synthesis of existing works and narratives, this work discusses the applications of the metaverse, critical factors for considerations and applications of the metaverse and proposes the way forward for potential users.

The metaverse provides new opportunities for the hospitality and tourism industry but the impact of the technology may not be felt immediately. The real challenge lies in developing a responsible digital environment for users and suppliers. Although the aspects to be considered are many, a lack of preparedness is a great obstacle.

This paper provides a comprehensive evaluation of how the metaverse can be applied in the hospitality and tourism sector aiming to provide diverse stakeholders insights into the associated opportunities and pitfalls.

To the best of the authors’ knowledge, this paper is among the first attempts to critically reflect on the possibilities of the metaverse, and contributes to the discussion on the attributes of the metaverse for tourism and hospitality (e.g. SSIs, decentralization) and includes discussion on special needs users, sustainable usage and climate change, and presents several agendas for further actions.

By drawing on 18-month ethnographic fieldwork conducted among people who participate in state-regulated games of chance in Istanbul, during the recent Turkish economic crisis in 2021–2022, and engaging with scholarly work on the anthropology of Turkey, economic anthropology and local media and grey resources, this article illustrates the rise of cryptocurrency trading in Turkey. This article shows how my participants situated the cryptocurrency trading within their own techniques to ameliorate financial volatility and to compensate their mistrust in governmental financial institutions during times of economic turbulence. Cryptocurrency trading was viewed as an investment technique that assists in accumulating savings for ensuring the future amid fluctuating national currency and polarized political realities. Meanwhile, cryptocurrency trading was also identified as a game of chance that swings between hinging on luck or skill, and the research participants debated if cryptocurrency trading is permissible in Islam (Halal) or forbidden. Therefore, this article suggests that cryptocurrency trading, although on the rise, is still a contested topic in which the boundaries between perceptions and practices of investing and gambling are blurred within the Turkish context. The controversy of the cryptocurrency trading emerges from the polarized public attitudes and the dissonance between traditional ideals, that condemn easy money and emphasize the value of hard work, in contrast to the neoliberal realities of capitalistic modes of accumulation that encourages speculation over production.