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Successful project delivery for sustainable building construction (SBC) has been linked to certain features. Previous studies have emphasised the need to improve SBC practice in South Africa. The purpose of this study is to explore the SBC features for project delivery in South Africa.

A structured questionnaire elicited the primary data from 281 built environment professionals, mainly in South Africa’s Gauteng province. Descriptive and inferential statistics were used for the data analysis. This study used the principal component analysis technique to ascertain the principal SBC features.

Three components of SBC features, namely, sustainable resource use and compliance, sustainable waste minimisation and recycling and sustainable designs and materials, were developed from the principal component analysis. The factor loadings of the constituent variables ranged from 0.570 to 0.836. The reliability of each component was evaluated, and the results were 0.966, 0.931 and 0.913.

The revelations from this study will aid the decision-making of the relevant stakeholders towards establishing improvement initiatives and mitigating the reluctance to shift from conventional building methods and poor knowledge sharing of SBC benefits.

This is one of the most recent South African studies that sheds light on the components of a successful SBC deployment. The findings of this study added to knowledge by confirming three fundamental features of SBC. This study recommends adequately considering the principal features for successful SBC project delivery in South Africa.

This study attempts to encapsulate the idea of influencer marketing in the food sector and the vital role played by food influencers in shaping the dietary preferences, tastes and decisions of their social media followers and turning them into brand advocates.

An online survey of 383 social media users, utilizing a self-administered questionnaire, was undertaken to validate the proposed research design. The partial least squares structural equation modeling (PLS-SEM) methodology was used to analyze the data and test the relationships between the constructs.

The results confirm the validity and reliability of the research model. The research revealed the positive influence of influencer–follower demographics and attitude congruence on followers’ food choices, which in turn leads to followers’ delight and significantly impacts their brand advocacy. It also depicts how followers’ perceived trust in an influencer mediates the relationship between their similarity with the influencers, their food choices and brand advocacy.

The study proposes a new theoretical framework and empirically tests the effectiveness of influencer marketing in influencing social media users’ food choice behavior and brand advocacy through the medium of followers’ congruence with social media influencers. The findings offer noteworthy theoretical and managerial implications for academicians as well as marketing practitioners.