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The purpose of this article is to explore the relationship between the attributes of Olympic mascots and their impact on sponsorship effectiveness. Based on a multiattribute model and the introduction of engagement theory and the meaning transfer model, this article uses the 2022 Beijing Winter Olympics mascot “Bing Dwen Dwen” as the research object to empirically analyze the effects and mechanisms of the mascot's attributes on preference, event engagement, sponsorship enterprise trust and sponsorship enterprise attitude, ultimately constructing a sponsorship effectiveness model.

The survey method was used to examine 238 respondents' emotions and attitudes towards companies participating in sponsoring Olympic mascots.

The study found that the main attributes of the mascot include visual and emotional factors, both of which have a positive impact on preference, with emotional factors having a greater influence than visual factors. Visual and emotional factors indirectly affect engagement through preference. Preference and engagement play a completely mediating role in the effect of mascot attributes on sponsorship enterprise trust and sponsorship enterprise attitude.

This study provides practical recommendations for managers to achieve marketing success in sports sponsorship through mascots.

This paper provides a measurement tool for the study of mascot attributes and important support for subsequent research in sponsorship marketing.

In situations where the crew is reduced, the optimization of crew task allocation and sequencing (CTAS) can significantly enhance the operational efficiency of the man-machine system by rationally distributing workload and minimizing task completion time. Existing related studies exhibit a limited consideration of workload distribution and involve the violation of precedence constraints in the solution process. This study proposes a CTAS method to address these issues.

The method defines visual, auditory, cognitive and psychomotor (VACP) load balancing objectives and integrates them with workload balancing and minimum task completion time to ensure equitable workload distribution and task execution efficiency, and then a multi-objective optimization model for CTAS is constructed. Subsequently, it designs a population initialization strategy and a repair mechanism to maintain sequence feasibility, and utilizes them to improve the non-dominated sorting genetic algorithm III (NSGA-III) for solving the CTAS model.

The CTAS method is validated through a numerical example involving a mission with a specific type of armored vehicle. The results demonstrate that the method achieves equitable workload distribution by integrating VACP load balancing and workload balancing. Moreover, the improved NSGA-III maintains sequence feasibility and thus reduces computation time.

The study can achieve equitable workload distribution and enhance the search efficiency of the optimal CTAS scheme. It provides a novel perspective for task planners in objective determination and solution methodologies for CTAS.

This paper aims to contribute to the performance improvement and the broader application of hot-dip galvanized coating.

First, the ability to provide barrier protection, galvanic protection, and corrosion product protection provided by hot-dip galvanized coating is introduced. Then, according to the varying Fe content, the growth process of each sublayer within the hot-dip galvanized coating, as well as their respective microstructures and physical properties, is presented. Finally, the electrochemical corrosion behaviors of the different sublayers are analyzed.

The hot-dip galvanized coating is composed of η-Zn sublayer, ζ-FeZn13 sublayer, δ-FeZn10 sublayer, and Γ-Fe3Zn10 sublayer. Among these sublayers, with the increase in Fe content, the corrosion potential moves in a noble direction.

There is a lack of research on the corrosion behavior of each sublayer of hot-dip galvanized coating in different electrolytes.

It provides theoretical guidance for the microstructure control and performance improvement of hot-dip galvanized coatings.

The formation mechanism, coating properties, and corrosion behavior of different sublayers in hot-dip galvanized coating are expounded, which offers novel insights and directions for future research.

Unmanned aerial vehicles (UAVs), known for their exceptional flexibility and maneuverability, have become an integral part of mobile edge computing systems in edge networks. This paper aims to minimize system costs within a communication cycle. To this end, this paper has developed a model for task offloading in UAV-assisted edge networks under dynamic channel conditions. This study seeks to efficiently execute task offloading while satisfying UAV energy constraints, and validates the effectiveness of the proposed method through performance comparisons with other similar algorithms.

To address this issue, this paper proposes a task offloading and trajectory optimization algorithm using deep deterministic policy gradient, which jointly optimizes Internet of Things (IoT) device scheduling, power distribution, task offloading and UAV flight trajectory to minimize system costs.

The analysis of simulation results indicates that this algorithm achieves lower redundancy compared to others, along with reductions in task size by 22.8%, flight time by 34.5%, number of IoT devices by 11.8%, UAV computing power by 25.35% and the required cycle for per-bit tasks by 33.6%.

A multi-objective optimization problem is established under dynamic channel conditions, and the effectiveness of this approach is validated.

With ambidextrous innovation (AI) gaining paramount importance in the manufacturing sectors of emerging markets, this research aim to explore how leadership and management support (LMS) amplify this type of innovation by leveraging knowledge sources (KS). The study further probes the knowledge management capability (KMC) as moderating effect between KS and AI.

Using the convenient random sampling technique of a sample of 340 professionals within Pakistan’s manufacturing realm, data was collated via a structured questionnaire. The subsequent analysis harnessed the power of the variance-based partial least squares structural equation modelling approach.

This research underscores the pivotal role of LMS in elevating both facets of AI i.e. exploitative innovation (ERI) and exploratory innovation (ERT). KS emerge as a vital intermediary factor that bridges LMS with both types of innovation. Notably, the potency of KS in driving AI is significantly boosted by an organization’s KMC.

This study fills existing gaps in contemporary research by offering a nuanced perspective on how LMS enrich an organization’s dual innovation spectrum via KS. It sheds light on the symbiotic interplay of leadership, knowledge flows and innovation in Pakistan’s burgeoning manufacturing sector.

Driven by the development of the global digital economy, knowledge management in industrial enterprises offers more possibilities for green innovation. Based on the perspective of external knowledge sources, this study aims to construct a panel regression model to explore the relationship between digital economy and industrial green innovation efficiency.

Panel data from 30 regions in China from 2011 to 2020 were selected as research samples. All data are obtained from national and provincial statistical yearbooks. Coupling coordination degree analysis, entropy method, panel regression analysis, robustness test and threshold effect test by Stata 16.0 were used to test the hypotheses.

The empirical results demonstrate the hypotheses and reveal the following findings: the digital economy is positively related to industrial green innovation efficiency and external knowledge sources, and external knowledge sources mediate the relationship between them. Moreover, based on the threshold test results, the digital economy has a double-threshold effect on industrial green innovation efficiency.

Based on the perspective of external knowledge sources, the proposed mediating mechanism between the digital economy and industrial green innovation efficiency has not been established previously, further enriching the research on the antecedents and outcomes of external knowledge sources. Moreover, this study estimated the direct influence mechanism and double-threshold effect of the digital economy on industrial green innovation efficiency from theoretical and empirical analysis, thus responding to the call of scholars and adding to existing research on how the digital economy affects the green transformation of industrial enterprises.

Predicting commodity futures trading volumes represents an important matter to policymakers and a wide spectrum of market participants. The purpose of this study is to concentrate on the energy sector and explore the trading volume prediction issue for the thermal coal futures traded in Zhengzhou Commodity Exchange in China with daily data spanning January 2016–December 2020.

The nonlinear autoregressive neural network is adopted for this purpose and prediction performance is examined based upon a variety of settings over algorithms for model estimations, numbers of hidden neurons and delays and ratios for splitting the trading volume series into training, validation and testing phases.

A relatively simple model setting is arrived at that leads to predictions of good accuracy and stabilities and maintains small prediction errors up to the 99.273th quantile of the observed trading volume.

The results could, on one hand, serve as standalone technical trading volume predictions. They could, on the other hand, be combined with different (fundamental) prediction results for forming perspectives of trading trends and carrying out policy analysis.