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The increasing focus of consumers on health and environmental sustainability continues to drive the demand for organic food. Despite the recognized importance of health and environmental concerns, the differential impact of these factors on organic food purchasing decisions is evident, indicating the presence of moderating variables. This investigation attempts to delineate these contingencies within the realms of socio-environmental and individual factors, paying particular attention to subjective norms, uncertainty, and egoistic values.

Using the convenience sampling method, the primary data sample was collected by a professional market research consulting firm and included 1876 usable respondents from China. Hierarchical multiple regression analysis was utilized to verify the model and test the relationships between the constructs.

The results indicated that the path from environmental concern to organic food purchase intention was significantly influenced by subjective norms and uncertainty, both of which enhance this relationship. In contrast, egoistic values appeared to dampen this effect. Uncertainty also emerged as a key factor in the link between health concerns and organic food purchase intention, albeit with an opposite impact, weakening the relationship.

This study provides useful insights for academics and marketers to understand the complex phenomenon of organic consumer behavior. This result indicates that marketers can target reference groups to develop organic food marketing strategies.

Few studies have proposed and validated a model with these moderating factors collectively to study the purchase intention of organic food consumers in China.

Does the history of the bureaucratic system, along with the establishment of the Great Wall during the Ming and Qing dynasties (1368–1911), affect firm behavior across the borderlands of the Great Wall?

The Ming and Qing dynasties built a centralized administrative system in the borderlands on the south side of the Great Wall, in contrast to the “feudal lordship” system on the north side. Employing a regression discontinuity analysis framework with the Great Wall as a geographical discontinuity, we examine the long-run effects of the Great Wall on firms’ earnings management.

Using a large sample of nonlisted firms in the central core frontier region, we show that the earnings management of firms in the region south of the Great Wall is significantly curtailed compared with firms in the north of it, and this effect is more pronounced for non-SOEs. Our findings are robust to a battery of tests to account for alternative explanations.

Overall, by emphasizing the role of institutions, like legal system, shaped in history on firms’ earnings management, this study sheds new light on institutional determinants of firms’ behaviors in earnings information disclosure.

First, we enrich our understanding of the institutional determinants of firms’ financial reporting outcomes. Second, our findings shed new light on the long-term effects of historical ruling styles on modern corporate behavior.

Based on social and moral identification theories, this investigation aims to analyse how corporate greenwashing impacts employees' organizational citizenship behaviours for the environment (OCBEs), both directly and through job satisfaction and affective commitment.

Data collected from a questionnaire administered to 398 Portuguese employees who recognized greenwashing practices in their employer firms was analysed using structural equation modelling techniques through AMOS.

The results show that greenwashing has destructive effects on job satisfaction, affective commitment and OCBEs. This means that in the presence of greenwashing, the work environment is impacted to such an extent that employees are less eager to give their best: their voluntary actions aimed at environmental improvement fade. Thus, greenwashing adversely affects OCBEs, both directly and through job satisfaction and affective commitment.

This study advances the human resources management literature by providing an improved insight into the harmful consequences of greenwashing on employees' emotions and, consequently, their voluntary engagement in environmental extra-role activities that are not directly related to their contractual duties.

This study aims to develop an associative text analyzer (ATA) to support users in quickly grasping and interpreting the content of large amounts of text through text association recommendations, facilitating the identification of the contextual relationships between people, events, organization and locations for digital humanities. Additionally, by providing text summaries, the tool allows users to link between distant and close readings, thereby enabling more efficient exploration of related texts.

To verify the effectiveness of this tool in supporting exploration of historical texts, this study uses a counterbalanced design to compare the use of the digital humanities platform for Mr. Lo Chia-Lun’s Writings (DHP-LCLW) with and without the ATA to assist in exploring different aspects of text. The study investigated whether there were significant differences in effectiveness for exploring textual contexts and technological acceptance as well as used semi-structured in-depth interviews to understand the research participants’ viewpoints and experiences with the ATA.

The results of the experiment revealed that the effectiveness of text exploration using the DHP-LCLW with and without the ATA varied significantly depending on the topic of the text being explored. The DHP-LCLW with the ATA was found to be more suitable for exploring historical texts, while the DHP-LCLW without the ATA was more suitable for exploring educational texts. The DHP-LCLW with the DHP-LCLW was found to be significantly more useful in terms of perceived usefulness than the DHP-LCLW without the ATA, indicating that the research participants believed the ATA was more effective in helping them efficiently grasp the related texts and topics during text exploration.

The study’s practical implications lie in the development of an ATA for digital humanities, offering a valuable tool for efficiently exploring historical texts. The ATA enhances users’ ability to grasp and interpret large volumes of text, facilitating contextual relationship identification. Its practical utility is evident in the improved effectiveness of text exploration, particularly for historical content, as indicated by users’ perceived usefulness.

This study proposes an ATA for digital humanities, enhancing text exploration by offering association recommendations and efficient linking between distant and close readings. The study contributes by providing a specialized tool and demonstrating its perceived usefulness in facilitating efficient exploration of related texts in digital humanities.

In modern China, sports and nationalism always have close connection, and nationalism is the important reason for the promotion of Chinese sports. However, the relationship between Chinese sports and nationalism in globalised China could be much more examined by academics, as well as its influencing factors. This chapter selects the Beijing 2008 Olympic Games as the context and representative three Chinese sports heroes in the period of globalisation to study. The findings show that in some extent, Beijing 2008 Olympic Games and three Chinese sports heroes represent the national image of China in the globalised world, also bearing the burden of washing away historical humiliation and pursuing national glory. Furthermore, it is manifested that China have a complex nationalism in the process of hosting the 2008 Olympic Games. Under the influence of mass media, market economy and sports professionalisation, nationalism still exists in Chinese sports, but people gradually start to reflect on the ‘Juguo Tizhi’, the traditional Chinese sports system and the concept of ‘winning glory for the nation’. The relationship between Chinese nationalism and sports shows the important implications of rapid Chinese sports development.

This paper aims to provide a reference for the development of digital transformation from the perspective of manufacturing process links.

This paper applies canonical correlation analysis based on digital technology patents in the key links of manufacturing industries (product design, procurement, product manufacturing, warehousing and transportation, and wholesale and retail) and the related indicators of economic benefits of regions in China.

(1) The degree of digitalization of manufacturing process links is significantly correlated with economic benefits. (2) The improvement of the degree of digitalization in the “product design” link, the “warehousing and transportation” link, the “product manufacturing” link and the “wholesale and retail” link has significant impacts on the economic benefits of manufacturing industry. (3) The digital degree of the “procurement” link has no obvious influence on the economic benefits of manufacturing industry.

The research results can provide reference for the formulation and implementation of micro policies. The strategy of improving the level of digital transformation of key links of manufacturing industry is put forward to better promote both the digital transformation of manufacturing industry and economic development.

This paper innovatively studies the relationship between digitalization of manufacturing process links and economic benefits. The findings can provide theoretical and empirical support for the digital transformation of China's manufacturing industry and high-quality development of economy.

As a high-reward strategy to differentiate social platforms, value co-creation is increasingly becoming a tool to enhance customers' social attachment. However, there is still a lack of academic understanding of the value co-creation that enables users to build social attachment with social platforms. To address this challenge, we develop and then examine a theoretical model grounded in value co-creation theory considering the relationship between value co-creation and social attachment, and also explore the mediating effect of user experience and the moderating effect of self-disclosure.

This study takes representative social platform users as the research object, chooses Questionnaire Star as the platform for questionnaire distribution and collection and collects 531 eligible data through the snowball sampling questionnaire method. And then, MPLUS7.4 is used to analyze the data and thus examine our proposed theoretical model.

The results of structural equation modeling analysis suggest that two dimensions of value co-creation (i.e. initiated value co-creation and spontaneous value co-creation) affect social attachment not only directly but also indirectly (i.e. the mediating role of user experience) and that self-disclosure moderates the impact of value co-creation affecting social attachment.

This study verifies the impact of different dimensions of value co-creation toward social platforms on social attachment, showing that value co-creation plays an important role in developing users' social attachment and provides practical implications for promoting the sustainable development of social platforms and building users' psychological well-being.

Drawing on the tenets of institutional theory, the purpose of this study is to examine the impact of Confucianism on technology for social good, while also considering the moderating influence of extrinsic informal institutions (foreign culture) and intrinsic formal institutions (property rights).

This study constructs a comprehensive database comprising 9,759 firm-year observations in China by using a sample of Chinese A-share listed firms from 2016 to 2020. Subsequently, the hypotheses are examined and confirmed, with the validity of the results being upheld even after conducting endogenous and robustness tests.

The findings of this study offer robust and consistent evidence supporting the notion that Confucianism positively affects technology for social good through both incentive effect and normative effect. Moreover, this positive influence is particularly prominent in organizations with limited exposure to foreign culture and in nonstate-owned enterprises.

The findings contribute to the literature by fostering a deep understanding of technology for social good and Confucianism research, and further provide a nuanced picture of the role of foreign culture and property rights in the process of technology for social good in China.

This study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust building and purchase intention.

This study invited 757 experienced live streaming e-commerce users from Chinese platforms such as TikTok and RED, who participated in survey by filling questionnaires collected online. The research employed a mixed-method approach using SEM and fsQCA. SEM was utilized to analyze quantitative data to determine the direct and mediated relationships within product trust, while fsQCA served as a complement to identify the combinations of conditions that enhance product trust.

The findings reveal three important insights. Firstly, in the context of live streaming e-commerce, both product characteristics and streamer characteristics significantly influence consumers' trust in products. The para-social interaction plays a partial mediating role in the relationship between streamer characteristics and product trust. Secondly, four distinct paths are identified that contribute to enhancing product trust in live streaming e-commerce. Thirdly, PSI emerging as a core condition across all four paths, underscores the importance for merchants to foster positive social interactions with consumers beyond the live streaming environment.

This study enhances understanding of the dynamic live streaming e-commerce industry, offering insights into consumer behavior and practical guidance for merchants seeking to build engaged, trustworthy customer relationships.

The theoretical background bases on the big data analytics-artificial intelligence (BDA-AI) technologies and supply chain ambidexterity (SCAX) in the firms to assess their sustainability endeavors such as green supply chain management (GSCM) to improve their green communication and corporate image.

Around 220 participants in the manufacturing firms are participants' industry expertise, diverse roles, and representation as key stakeholders.

The results show BDA-AI and SCAX affected on GSCM and found the significant relationships with green communication and corporate image. Green communication was discovered to impact corporate image significantly.

Prior studies are neglected to address the relationship among the AI, powered by rapid computational and BDA breakthroughs, redefines cognitive tasks, achieving feats previously deemed impossible-making implicit judgments, simulating emotions, and driving operations. This study selects manufacturing firms as respondents due to their forefront of BDA-AI and supply chain ambidexterity adoption to benefit the operational efficiency and competitiveness. The firms intricate supply chains, diverse stakeholders, and strategic emphasis on corporate image make it an ideal context to examine the nuanced impact of these technologies.