Search results
1 – 10 of over 1000
The purpose of this paper was to identify social and behavioral factors responsible for panic buying during global pandemics such as COVID-19.
Abstract
Purpose
The purpose of this paper was to identify social and behavioral factors responsible for panic buying during global pandemics such as COVID-19.
Design/methodology/approach
According to regulatory focus theory, behavior of individuals is regulated by two motivational systems – prevention and promotion. Prevention-focused behavior is motivated by security and safety needs and is associated with a strategic preference for vigilant means of goal pursuit. Prevention-focused vigilance is reflected in unwillingness to take risks and low ability to cope with uncertain environments and changing conditions. Promotion-focused behavior is motivated by growth and self-development needs and is associated with a strategic preference for eager means of goal pursuit. Promotion-focused eagerness is reflected in willingness to take risks and high ability to cope with uncertainty and change. Two studies tested the notion that panic buying during public health crises such as COVID-19 is related to the strength of the prevention system, perceived scarcity of products, perceived threat of the disease, age and gender.
Findings
Study 1 showed that the higher the perceived scarcity of products, the higher was the probability that panic buying would set in. Yet, different patterns emerged for men and women. Among women, the stronger the prevention focus, the stronger was the effect. Among men, by contrast, the stronger the prevention focus, the weaker was the effect. Study 2 showed that the higher the perceived threat of the disease, the higher was the probability that panic buying would occur. However, different patterns were observed with age. Among older adults, the stronger the prevention focus, the stronger was the effect. Among young adults, by contrast, the stronger the prevention focus, the weaker was the effect.
Research limitations/implications
Implications to address erratic consumer behavior during future pandemics are discussed.
Originality/value
By applying the theory of regulatory focus to consumer marketing, this research helps to identify marketing strategies to manage panic buying and develop contingency plans that address erratic consumer behavior during future pandemics.
Details
Keywords
Gurmeet Singh, Asheefa Shaheen Aiyub, Tuma Greig, Samantha Naidu, Aarti Sewak and Shavneet Sharma
This paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic.
Abstract
Purpose
This paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic.
Design/methodology/approach
A self-administered questionnaire was distributed to 357 participants in Fiji, and structural equation modeling to analyze the collected data.
Findings
Results indicate that expected personal outcomes is positively associated with customers' attitudes while expected community-related outcomes negatively impact customers' attitudes. Factors such as attitude, subjective norms, scarcity, time pressure and perceived competition were found to positively influence customers' panic buying intention. Furthermore, scarcity and time pressure were confirmed to positively influence perceived competitiveness while perceived social detection risk negatively influences customer's panic buying intention.
Practical implications
The findings highlight the need for better measures to ensure that every customer has access to goods and services and is not deprived of such necessities in times of a crisis. These results will assist store managers and policymakers in introducing better management, social policies and resource utilization mechanisms to mitigate panic buying during the pandemic.
Originality/value
This study's findings contribute to the literature on customer's panic buying behavior during a global pandemic. Research in this area remain scarce, inconsistent and inconclusive. Novel insights are generated as this study is the first to combine the theory of planned behavior, privacy calculus theory and protection motivation theory. Applying these theories allows new relationships to be tested to better understand customer behavior during a global pandemic. With most studies on customer behavior during crises and disasters in developed countries, this study generates new insights by exploring customer behavior in a developing country.
Details
Keywords
Yu Song, Bingrui Liu, Lejia Li and Jia Liu
In recent years, terrorist attacks have gradually become one of the important factors endangering social security. In this context, this research aims to propose methods and…
Abstract
Purpose
In recent years, terrorist attacks have gradually become one of the important factors endangering social security. In this context, this research aims to propose methods and principles which can be utilized to make effective evacuation plans to reduce casualties in terrorist attacks.
Design/methodology/approach
By analyzing the statistical data of terrorist attack videos, this paper proposes an extended cellular automaton (CA) model and simulates the panic evacuation of the pedestrians in the terrorist attack.
Findings
The main findings are as follows. (1) The panic movement of pedestrians leads to the dispersal of the crowd and the increase in evacuation time. (2) Most deaths occur in the early stage of crowd evacuation while pedestrians gather without perceiving the risk. (3) There is a trade-off between escaping from the room and avoidance of attackers for pedestrians. Appropriate panic contagion enables pedestrians to respond more quickly to risks. (4) Casualties are mainly concentrated in complex terrains, e.g. walls, corners, obstacles, exits, etc. (5) The initial position of the attackers has a significant effect on the crowd evacuation. The evacuation efficiency should be reduced if the attacker starts the attack from the exit or corners.
Originality/value
In this research, the concept of “focus region” is proposed to depict the different reactions of pedestrians to danger and the effects of the attacker’s motion (especially the attack strategies of attackers) are classified. Additionally, the influences on pedestrians by direct and indirect panic sources are studied.
Details
Keywords
Abdulqadir Rahomee Ahmed Aljanabi
This conceptual paper aims to provide a further understanding of the impact of economic policy uncertainty (EPU), news framing and information overload on panic buying behavior…
Abstract
Purpose
This conceptual paper aims to provide a further understanding of the impact of economic policy uncertainty (EPU), news framing and information overload on panic buying behavior during the COVID-19 pandemic.
Design/methodology/approach
Drawing on earlier research and news releases about the COVID-19 outbreak, this paper advances testable propositions based on the protection motivation theory and information processing theory.
Findings
This paper infers that the major shift in consumer decision-making towards panic buying is a result of high EPU. International reports have contributed to deepening this uncertainty, and the consequences of this EPU are expected to affect the economic recovery through 2022. Furthermore, the adoption of particular frames of the pandemic has played a key role in the dissemination of misinformation and fake news during the public health crisis and affected purchasing decisions. The study also infers that the perceived threat among consumers is driven by information overload as a source of mistrust towards economic and health information sources.
Originality/value
This paper addresses two theoretical gaps associated with consumer buying behaviour. First, it highlights the impact of EPU, as a macroeconomic indicator, on consumer buying behaviour. Second, this paper is an attempt to integrate theories from different disciplines to foster an adequate understanding of buying behavior during the COVID-19 outbreak period.
Details
Keywords
Joel Rudin, Tejinder Billing, Andrea Farro and Yang Yang
This paper aims to test penis panic theory, which predicts that trans women will face more discrimination than trans men in some but not all situations.
Abstract
Purpose
This paper aims to test penis panic theory, which predicts that trans women will face more discrimination than trans men in some but not all situations.
Design/methodology/approach
Respondents were 262 American college students who were all enrolled in the same undergraduate course. They were presented with a case about coworker resistance to transgender employees' use of the workplace restrooms of their choice. Four versions of a case were randomly distributed as follows: trans woman, restroom with one toilet; trans woman, restroom with three toilets; trans man, restroom with one toilet and trans man, restroom with three toilets.
Findings
The authors observed greater discrimination against trans women compared to trans men when there was one toilet but not when there were three toilets. This supports penis panic theory.
Research limitations/implications
The chief limitation was the use of American college students as respondents. The results may not generalize to practicing managers especially in other countries. Future researchers should develop a scale to measure situational discrimination against trans women. This study should be replicated in other contexts to deepen the understanding of discrimination against trans men and trans women with disabilities, as well as discrimination against nonbinary individuals who identify as neither trans men nor trans women.
Practical implications
Employers need to search for situations in which trans women face greater discrimination than trans men, because they can be resolved in ways that protect the rights of transgender employees no matter how transphobic their coworkers may be. Also, employers need a nuanced approach to combat discrimination that recognizes the unique perspectives of trans men, trans women and other members of the transgender community.
Originality/value
This is the first quantitative study of penis panic theory, and it illuminates the understanding of discrimination against transgender individuals.
Details
Keywords
Sunildro L.S. Akoijam, Sultana B.A. Mazumder and L. Shashikumar Sharma
With the advent of the second wave of COVID-19 pandemic, there is a need to analyse the scenario of panic buying (PB) behaviour of the customers which was evident in the first…
Abstract
Purpose
With the advent of the second wave of COVID-19 pandemic, there is a need to analyse the scenario of panic buying (PB) behaviour of the customers which was evident in the first wave. This paper aims to examine the PB scenario as well as the moderating effect of past buying experience (PBE) on PB in the second wave of the COVID-19 pandemic.
Design/methodology/approach
This study is based on the theories of stimulus–organism–response model and the competitive arousal model. Based on these theories, this paper investigates how panic situation created by external stimuli such as perceived scarcity (PS), perceived risk (PR), news in media (NM) and social learning affect the perceived arousal (PA) among people which in turn influence the PB behaviour of customers. Data were collected from 253 customers from different parts of India. Structural equation modelling is used to analyse the moderating effect of PBE on the PB in the second wave of COVID-19 pandemic.
Findings
The results indicate that the PS, PR and NM continue to be strong predictors of a buyer for PA. However, the PB is not reinforced by the moderation effect of PBE.
Research limitations/implications
This paper investigates the consumers’ PB behaviours in the wake of third wave of COVID-19 pandemic which add to the existing literature of COVID-19 pandemic. Moreover, this study also examines how previous buying experience can moderate the PB behaviour of the customers in subsequent phases of COVID-19 pandemic. This supports the potential effectiveness of self-regulation as an intervention strategy for reducing PB behaviours during the COVID-19 pandemic.
Practical implications
This study emphasises the impact of external stimuli like PS, PR and media coverage on PB behaviour, marketers and policymakers should manage to avoid triggers. Although PBE may not moderate PB during a pandemic, it can play a significant role in future buying behaviour. Anticipating potential triggers and designing effective marketing strategies that cater to customers' needs can help manage PB behaviour during disasters or pandemics. In addition, promoting conscious consumption awareness and self-regulation practices among customers can help manage PB behaviour, benefit the environment and society and make customers more responsible buyers.
Originality/value
To the best of the authors’ knowledge, this study examines the PB behaviour of customers during the second wave of COVID-19 pandemic for the first time. This study also investigates the moderating effect of PBE on the PB behaviour of customers during a pandemic which is new and significant that extends the literature on PB behaviour during a pandemic.
Details
Keywords
Asdren Toska, Jusuf Zeqiri, Veland Ramadani and Samuel Ribeiro-Navarrete
This study aims to investigate the online purchase intention of an older-aged group in Kosovo. Very few studies have analyzed the online purchase intention of these age groups in…
Abstract
Purpose
This study aims to investigate the online purchase intention of an older-aged group in Kosovo. Very few studies have analyzed the online purchase intention of these age groups in emerging countries including Kosovo, during the COVID-19 pandemic, which led to an increased usage of online shopping among older adults.
Design/methodology/approach
The study used a quantitative methodology and a structured questionnaire was used for collecting the data. Structural equation modeling (SEM) using partial least squares (PLS) was used to analyze 262 responses from an older-aged group of consumers from Kosovo.
Findings
The findings of this study showed that COVID-19 as a perceived risk affected online purchase intention. In addition, panic from perceived risk, perceived usefulness of social media and delivery in time also positively impacted the online purchase intention of this group of generations.
Originality/value
The study provides theoretical implications to consumer behavior literature during pandemics and how certain age groups behave during their purchase intention. The study also provides insight into other studies in emerging countries to see similarities and differences in online purchase behavior.
Details
Keywords
Mutaju Isaack Marobhe and Pastory Dickson
The purpose of this article is to examine the impact of panic and hysteria news on the volatility of microchip stocks during Covid-19.
Abstract
Purpose
The purpose of this article is to examine the impact of panic and hysteria news on the volatility of microchip stocks during Covid-19.
Design/methodology/approach
The authors use the P-GARCH (1,1) and random effects regression to model/examine the impact of Covid-19 panic and hysteria news on the overall microchip sector and individual firms. They further utilize the SVAR model to examine volatility spill-over from the microchip sector to the automobile and main technology sectors. Their time frame ranges from 6th January 2020 to 30th June 2021 to capture the effects of both waves of Covid-19.
Findings
The study results firstly reveal that Covid-19 panic and hysteria news have tremendous potential to model the volatility of microchip sector stock thus confirming the information discovery hypothesis. The authors secondly demonstrate the influence of Covid-19 cases, deaths and policy stringency on stock returns of individual microchip companies in different countries. Finally the authors confirm the presence of volatility spill-over from the microchip sector to other technology sectors.
Research limitations/implications
The authors provide evidence to support the profundity of bad news in predicting stock behavior. The study results depict how Covid-19 has affected microchip stocks so that policy initiatives can be taken to protect the industry. The presence of volatility spill-over signifies the importance of diversifying portfolios by mixing technology and non-technology stocks.
Originality/value
The research strand on Covid-19 and individual sectoral stocks has received limited scholarly attention despite unparallel effects of the pandemic on different sectors.
Details
Keywords
This chapter investigates pandemic impact in a variety of industries, including food, travel, education and pharmaceuticals, considering elements such as isolation, emotions and…
Abstract
This chapter investigates pandemic impact in a variety of industries, including food, travel, education and pharmaceuticals, considering elements such as isolation, emotions and social influences, which can lead to panic buying. The goal of this research is to ascertain how COVID-19 influences the buying decisions of customers. Additionally, the study aims to identify consumer consumption trends for a spectrum of products and services, including fast-moving consumer goods (FMCGs), entertainment, pharmaceuticals, travel and tourism. A comprehensive review of different research papers is done to conclude. The papers considered are from 2020 to 2022. Different keywords are used to search the relevant papers such as ‘pandemic’, ‘COVID-19’, ‘behaviour’, ‘impulsive’, etc. TCCM framework has been applied while reviewing the articles. During the isolation, consumer behaviour moved to panic buying and stockpiling, favouring organic basics, and encouraging e-commerce, as well as economic nationalism favouring made-in-India products. This study helps in knowing the reasons for change in consumers' behaviour for different products and services due to unforeseeable situations like COVID-19 and can find possible ways to deal with them. Business owners learn about changing consumer purchasing behaviours and how to modify products. The government can change policies to improve medical tourism and social protection.
Details
Keywords
Astha Sanjeev Gupta, Jaydeep Mukherjee and Ruchi Garg
COVID-19 disrupted the lives of consumers across the globe, and the retail sector has been one of the hardest hits. The impact of COVID-19 on consumers' retail choice behaviour…
Abstract
Purpose
COVID-19 disrupted the lives of consumers across the globe, and the retail sector has been one of the hardest hits. The impact of COVID-19 on consumers' retail choice behaviour and retailers' responses has been studied in detail through multiple lenses. Now that the effect of COVID-19 is abating, there is a need to consolidate the learnings during the lifecycle of COVID-19 and set the agenda for research post-COVID-19.
Design/methodology/approach
Scopus database was searched to cull out academic papers published between March 2020 and June 6, 2022, using keywords; shopping behaviour, retailing, consumer behaviour, and retail channel choice along with COVID-19 (171 journals, 357 articles). Bibliometric analysis followed by selective content analysis was conducted.
Findings
COVID-19 was a black swan event that impacted consumers' psychology, leading to reversible and irreversible changes in retail consumer behaviour worldwide. Research on changes in consumer behaviour and consumption patterns has been mapped to the different stages of the COVID-19 lifecycle. Relevant research questions and potential theoretical lenses have been proposed for further studies.
Originality/value
This paper collates, classifies and organizes the extant research in retail from the onset of the COVID-19 pandemic. It identifies three retail consumption themes: short-term, long-term reversible and long-term irreversible changes. Research agenda related to the retailer and consumer behaviour is identified; for each of the three categories, facilitating the extraction of pertinent research questions for post-COVID-19 studies.
Details