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Although the early conversations of microcelebrity centered on Anglo-centric theories and context despite the varied backgrounds and cultural context of microcelebrity, this compilation of chapters seeks to assess and reframe the applications and uptake of microcelebrity around the world. Each of the chapters in this anthology contribute to expand the theoretical concept and contextualize the history and cultural affairs of those who are famous online. The case studies provide examples of how a microcelebrity emerges to fame because of their exposure and interaction within a group of niche users, a specific online community, or a specific cultural and geographical context through the social networks that emerge online. Academic scholarship on microcelebrity has crossed methodologies, disciplines and platforms demonstrating the wide appeal as the influence of these figures are on the rise. As preparation for the reader, this chapter offers a brief history of current scholarship, with an emphasis on shifting knowledge production away from an Anglo and Global North perspective. The introduction chapter serves as a road map for the reader breaking down each of the three sections of the book – norms, labors, and activism. Lastly, the co-editors have outlined different ways to read the text group chapters according to reader interest.

This chapter focuses on how the idea of ‘an ordinary day in the life’ can serve as an entry point for understanding media use. I discuss how everyday media use can be conceptualized as mundane and meaningful, and as most easily noticed when changing. Building on day-in-the-life interview segments from qualitative studies, I discuss methodological merits and challenges of this approach. The analysis follows media users an ordinary day from morning to night, as they wake up with the smartphone, navigate across social domains, and seek connection and companionship. I argue that seemingly mundane media use practices are made meaningful through the connection they entail, and particularly discuss the conflicted position of smartphone checking in everyday life. The chapter empirically substantiates the arguments made in Chapter 1 about the centrality of smartphones in digital everyday lives.