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Advanced education is often thought to respond to the demands of the economy, market forces create new occupations, and then universities respond with new degrees and curricula aimed at training future workers with specific new skills. Presented here is comparative research on an underappreciated, yet growing, concurrent alternative process: universities, with their global growth in numbers and enrollments, in concert with expanding research capacity, create and privilege knowledge and skills, legitimate new degrees that then become monetized and even required in private and public sectors of economies. A process referred to as academization of occupations has far-reaching implications for understanding the transformation of capitalism, new dimensions of social inequality, and resulting stratification among occupations. Academization is also eclipsing the more limited professionalization processes in occupations. Additionally, it fuels further expansion of advanced education and contributes to a new culture of work in the 21st century. Commissioned detailed German and US case studies of the university origins and influence on workplace consequences of seven selected occupations and associated knowledge, skills, and degrees investigate the academization process. And to demonstrate how universal this could become, the cases contrast the more open and less-restrictive education and occupation system in the US with the centralized and state-controlled education system in Germany. With expected variation, both economies and their occupational systems show evidence of robust academization. Importantly too is evidence of academic transformations of understandings about approaches to job tasks and use of authoritative knowledge in occupational activities.

Using organizational theory as a lens, in this chapter, the author critiques the neoliberal rationality in which the national and international ranking systems take precedence over the institutional missions and visions in institutional operations. The author argues that these essentialized ranking systems overlook the necessary diversity and uniqueness of institutions in the higher education system. The author outlines the potential role of mission statements in setting the institutional priorities, and the unnecessary pressure caused neoliberalism against such priorities. The implications of such imperatives for quality in various academic practices are identified and the unfairness of coercive isomorphism in higher education is illustrated. The author then proposes a spatial approach in which universities, nationally and internationally, can appreciate diversity in identity and work together, drawing from each other’s strengths to strengthen the higher education system that will support students and promote national economies.