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Digital media platforms in Uganda experimented with subscription-based models as an alternative to the traditional advertising model and as a recovery plan from the effects of COVID-19. Drawing from the theory of the political economy of the media, this study focusses on the critical success factors for subscription-based models in digital media platforms, audience consumption habits vis-á-vis payment for content, the effect of paywalls on the company financials and finally, establish the barriers to subscription uptake in Uganda. Media started charging users subscription fees for content in the 1990s (Chyi, 2005). Technological advances changed audience consumption habits from consuming hardcopy newspapers to accessing content on the go through their smartphones, tablets, and computers (Berger, Matt, Steininger, & Hess, 2015). Whilst some consumers pay for content, several audience surveys in East Africa indicated a lack of consistency among the paying audiences (KARF, 2019). Most consumers never purchased subscription and were avert to paywalls. The study used a mixed-method approach to find that the increase in internet penetration in Uganda and smartphone usage were the most significant enablers of paid-content consumption in Uganda. The quality of content, poor packaging, and unfair prices by publishers were the biggest barriers to consumption of paid news content.

The chapter uses a comparative case study design to address the mutations and trajectories of transparency in two organizations. We chose organizations that are similar in that they favor extensive forms of self-disclosure, but also different in terms of which sector they inhabit, audiences, and organization type: the Pirate Party of Germany and the lobby organization Epsilon. The findings, in close dialog with different threads in the transparency literature, unveil three crucial dimensions in which transparency regimes are likely to trigger unintended consequences: first, organizations have to cope with the tension between the disclosure of internal information on the one hand, and the need to appear consistent in public on the other. Second, transparency strategies can, however, turn into surveillance and trigger new forms of data ordering, sorting, and aggregating practices. Third, disclosure practices create and undermine complex hierarchies and power relations for organizational members. The comparison of the cases demonstrates that it is crucial to observe the practical implications and multiple trajectories of transparency practices.