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Tourism is Mexico's largest source of foreign exchange, only surpassed by remittances and foreign direct investment, and is one of the most wealth-generating economic activities in the country. However, measures to mitigate the Covid-19 pandemic – such as the suspension of flights and strict restrictions on people's mobility – have caused great economic damage to the tourism industry, and with it, to large regions in the country. This chapter aims to determine the national and regional impacts of Covid-19 on Mexican tourism and analyze potential recovery scenarios. To this end, the study looks at tourism performance in Mexico in 2020 and compares it to the experience of the H1N1 influenza epidemic of 2009. The methodology uses a spatial econometric model to simulate potential impacts and prospective recovery scenarios. Finally, recommendations for tourism policy consider new trends in tourism, namely the rise in tourism advertising through digital platforms, the surge in domestic, rural and environmental tourism, and the development of a more informed, demanding and selective consumer.

This study examined public knowledge and compliance with infectious disease preventive measures using COVID-19 as a case study. Exploratory research design was employed to collect primary qualitative data from 23 market-involved individuals through the use of in-depth interviews. Responses from the interviewees were audio-recorded, transcribed and categorised into themes before content analysis was used to decrypt fundamental cognitive processes and patterns. Results showed good public knowledge of the infectious disease signs and symptoms, mode of transmission as well as prevention. However, knowledge of how and why some of these preventive measures should be engaged was inadequate or lacking. Findings further showed knowledge-praxis gaps as expressed in the non-observance of face mask directives, disregarding social distancing requirements, and non-compliance to handwashing obligations. Lastly, results showed that observed preventive inactions were reportedly rooted in scarcity of proximate infectious disease cases, public distrust in government, leadership exemplar deficit, individual's poor responsibility mentality, and difficulties in adapting to preventive and control guidelines. Knowledge of this study is most beneficial to market-involved individuals affected by infectious disease policies. This empirical study has helped to unveil the need to bridge knowledge-praxis gap in order to curtail the spread of any infectious disease especially in market areas. The study concluded that unless health communication of infectious disease is adequately and properly disseminated, knowledge-praxis gaps remains inevitable. The need for detailed dissemination of health information, cum intervention strategies that bridge the observed knowledge-compliance gaps is highly imperative in a progressive and dynamic society.