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The impact of appearance on career development is well-documented. We know with some certainty that those blessed with good looks, a sense of style and a winning smile have an advantage at all stages of the job application process, and throughout their careers, with the most aesthetically pleasing being more likely to be given jobs, higher salaries and promotions (Baert & Decuypere, 2014; Toledano, 2013). What then should those who offer career advice make of this? Should career advisers, coaches, HR professionals and line managers be advising their clients and employees on how to improve their looks? At one level, the answer to this question seems obvious: if the advisers know it can make a difference, of course they should try to help their clients to look more professional or better appropriate for the role, to give them every chance of success in their chosen field. But on closer inspection, this assumption is fraught with challenges. How far should the practitioners go? How can one give advice without causing offence? And most crucially, how could this tacit support of an arguably unfair and superficial value system be justified? In this chapter, I will explore some of these issues, drawing on research conducted with career advisers, counsellors and coaches and will offer some practical guidelines for all those who might find themselves tempted to offer advice.

This chapter presents and analyses the application of the novel version of the Intertwining Model in two tourist destinations which are strongly and successfully related to Christmas events and products in Brazil and in Finland. This analysis serves as an attempt to monitor the process of tourism development taking into account the policies implemented through time and the inter-relations between them, from the destinations' vocation for Christmas tourism. This analysis identifies stages in the evolution of public policies and their relationship to the networks of different actors, at the phases of development. This chapter confirms that as the model indicates, stakeholders have multiple roles.