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In this chapter, we show the development of the Dutch research funding support during the past 40 years. As well as the evolution of the research funding ecosystem in science and innovation.

We show where Research Managers and Administrators (RMAs) started, how they developed and which developments in the research and innovation policy coincides with those origins and developments. Especially showing the exponential development of RMA in the past 10 years. The past and current situation in the Netherlands is distinctive due to the history behind the professionalisation of the profession.

The game plan firms must navigate in the quest of competitive advantage which is changing quickly. More and more firms acknowledge that future prosperity depends on achieving the joint goals of economic, environmental and social sustainability. This understanding has resulted in both firms and actors on the financial markets enhancing their focus on environmental, social and governance dimensions in their respective decision-making processes. In this chapter, the focus is on one key component of the changing game plan, the European Union’s (EU) Sustainable Finance Platform that envisions investors as a key driver of firms’ sustainability transformation. Based on survey data from Swedish listed firms, we discuss implications and outcomes of the Platform. Our results show that investors play an important role in setting the rules of the gameplan for firms. However, not to the extent that it meets the ambitions of the policymakers. This suggests either that the Platform will fail to meet its aims or that firms should expect further significant changes to the gameplan in the future.