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Digital technologies, digitalised consumers and the torrent of customer data have been transforming marketing practice. In discussing such trends, existing research has either focussed on the skills marketers need or broad-based approaches such as agile methods but has given less consideration to just how such skills or approaches might be developed and used in marketers' day-to-day activities and in the organisation of marketing in the firm. This is what the authors address in this paper.

This paper adopts an in-depth case study approach to examine an exemplary digital enterprise in transformation of their digital marketing. The insights were gathered from 25 interviews, netnography and document analysis of the case organisation in addition to 10 interviews with independent experts.

Drawing on practice-oriented approach, the authors show how organisations respond to the emerging trends of digital consumers and big data by taking a ‘hacking marketing’ approach and developing novel marketing expertise at disciplinary boundaries. The authors put forward three sets of practices that enable and shape the hacking marketing approach. These include spanning the expertise boundary, making value measurable and experimenting through which their adaptive, iterative and multidisciplinary work occurs. This explains how managing digital consumers and big data is not within the realm of information technology (IT) functions but marketing and how marketing professionals are changing their practice and moving their disciplinary boundaries.

This study offers practical contributions for firms in terms of identifying new work practices and expertise that marketing specialists need in managing digital platforms, digitalised consumers and big data. This study’s results show that enterprises need to design and implement strong training programmes to prepare their marketing workforce in adopting experimentations of agile approach and data-driven decision making. In addition, Marketing education should be changed so that programmes consider a review of their courses and include the novel marketing models and approaches into their curriculum.

This study contributes to the nascent discussions by unpacking how enterprises can develop new marketing expertise and practices beyond skillsets and how such practices form new hacking marketing approach which addresses the problem of the inability of the conventional marketing approach to show its value within the firm.

Enterprise resource planning (ERP) systems are widely used by large corporations around the world. Recently, universities have turned to ERP as a means of replacing existing management and administration computer systems. This article provides analysis of the rollout of an ERP system in one particular institution in the UK, the particular focus being on how the development, implementation and use of both generic and university specific functionality is mediated and shaped by a fundamental and long standing tension within universities: this is the extent to which higher education institutions are organisations much like any other and the extent to which they are “unique”. The aim of this article is not to attempt to settle this issue of similarity/difference in one way or another. Rather, it seeks to illustrate the value of taking discussions of similarity relationships surrounding the university and other organisations as the topic of analysis. One way of working with these kinds of issues without resolving them is to consider their “distribution” and where ERP shifts the responsibility for their final resolution. This is a novel and insightful way of understanding how ERP systems are refashioning the identity of universities. The article suggests, moreover, that ERP software is “accompanied” by such tensions in which ever site it is implemented. The research presented here is based on a participant observation study carried over the period of three years.

The purpose of this paper is to explore conceptual issues arising in an empirical study of the emergence of a distinctive new form of expertise – of industry analysts and in particular the leading firm Gartner Group that exercises enormous influence over the Information Technology (IT) market.

The paper critically reviews existing analytical frameworks and especially work from the Sociology of Professions. This has largely focused upon groups which have already succeeded in gaining wide acceptance of the effectiveness of their methods and knowledge. For emerging expert groups a key challenge is to create an audience for whom they are expert (Turner, 2001). The study contributes to a “third wave” of studies that shift the focus of enquiry from the operation of professional institutions to the conduct of expert work – and how knowledge is produced, validated and consumed. The paper draws upon an extended ethnographic study of Gartner Inc., and other industry analysts to characterise some key features of their expertise. Data sources include over 100 hours of participant observation of industry analysts and their interactions with vendors and technology adopters at IT industry conferences; interviews with over 20 industry analysts from Gartner (including a telephone interview with its founder Gideon Gartner) and other analyst organisations; a substantial body of interviews with technology vendors and clients (particularly in relation to the Customer Relationship Management technology sector); together with a review of Gartner documentation and reports.

The paper compares the empirical findings of industry analysts with accounts from current literature on management consultants and other groups such as journalists and financial analysts. Industry analysts, like consultants, have not sought to follow a classical professional model. Thus the brand reputation of big (industry analyst or consultancy) firms provides an alternative warrant of the quality of expertise to professional institutions. However, Gartner analysts identify differences as well as similarities between their work and management consultants. Gartner’s ability to rank the offerings of IT vendors requires them to adopt formal methodologies and internal review procedures to produce defensible knowledge and demonstrate their independence. Industry analysts need to establish cognitive authority over rapidly changing technological fields. This imparts some “public good” elements to their knowledge.

The paper suggests ways forward for analysing new forms of knowledge intermediary in business and accounting, applying perspectives from the “third wave” of studies, and involving detailed study of the “epistemic systems” through which such knowledge is produced, consumed and validated (Knorr Cetina, 2010).

The US feminist art movement of the 1970s is examined through selected works written by artists, critics, and historians during the 1990s. Books, exhibition catalogues, dissertations, and articles place the movement within the broader contexts of art history and criticism, women’s history, and cultural studies. The art includes painting, drawing, collage, mixed‐media, graphics, installations, video, and performance. An increasing historical perspective allows scholars to examine the movement’s institutions and unresolved issues surrounding class, race, and sexual preference. Background is provided by an introductory essay, which summarizes the movement’s facets of protest, pedagogy, networks and professional associations, and art making while noting examples of publications and institutions that form part of the record of the movement. This article will be useful to librarians and scholars in art, women’s studies, history, sociology, and cultural studies.

This paper draws on a recent approach to ethnography in order to explore some cultural issues in the development of software quality procedures within software development. Methodologically, the purpose is to show how performance autoethnography can be effective in highlighting cultural issues. In terms of software quality, the paper intends to contribute towards establishing the importance, even primacy, of human issues in software quality management.

The approach used, performance ethnography, involves finding different ways of presenting ethnographies, including dramatic readings of interviews, in order to challenge the audience. In this case a poetic approach is used to engage the audience in understanding cultural and contextual issues around software quality. The paper applies performance ethnography to autoethnographic output in which the researcher reflects on his own experience. The paper presents four pieces describing human issues in software quality. A “Sense of excitement” compares and contrasts writing programs and writing newspaper articles. The “Visit” is presented in the style of a self‐interview, a stream‐of‐consciousness recall of events around the launch and implementation of a hospital information system. IBM Hursley looks analytically at multiple events in the development of diagnostic programs for a distributed system. Finally, Separation focuses on the effect of severed communication between analyst and programmer on the quality of some commercial software. Each piece is subjected to critical discussion which reviews its effectiveness as performance ethnography.

The paper demonstrates the effectiveness of performance autoethnography in highlighting the cultural and political dimensions of software quality management. The pieces in this paper suggest that human issues are important in software quality management. Software quality is a product of relationships. It depends on the quality of the relationships between supplier and customer.

This paper offers the first example of performance ethnography applied in information systems research. There is a lack of personalised approaches to presenting management concepts in software development. This paper provides an example of a different approach of value to both researchers and teachers.

The purpose of this paper is to examine the recent evidence relating to green (nature-based) dementia care for people living with dementia in long-term accommodation and care settings (housing for older people that provides both accommodation and care, such as residential care homes, nursing homes and extra care housing schemes). The review formed part of a pilot study exploring interaction with nature for people living with dementia in care homes and extra care housing schemes in the UK. Rather than a comprehensive systematic or critical literature review, the intention was to increase understanding of green dementia care to support the pilot study.

The review draws together the published and grey literature on the impacts of green (nature-based) dementia care, the barriers and enablers and good practice in provision. People living with dementia in accommodation and care settings are the focus of this review, due to the research study of which the review is part. Evidence relating to the impacts of engaging with nature on people in general, older people and residents in accommodation and care is also briefly examined as it has a bearing on people living with dementia.

Although interaction with the natural environment may not guarantee sustained wellbeing for all people living with dementia, there is some compelling evidence for a number of health and wellbeing benefits for many. However, there is a clear need for more large-scale rigorous research in this area, particularly with reference to health and wellbeing outcomes for people living with dementia in accommodation and care settings for which the evidence is limited. There is a stronger evidence base on barriers and enablers to accessing nature for people living with dementia in such settings.

The literature review was conducted to support a pilot study exploring green (nature-based) dementia care in care homes and extra care housing schemes in the UK. Consequently, the focus of the review was on green dementia care in accommodation and care settings. The study, and thus the review, also focussed on direct contact with nature (whether that occurs outdoors or indoors) rather than indirect contact (e.g. viewing nature in a photograph, on a TV screen or through a window) or simulated nature (e.g. robot pets). Therefore, this paper is not a full review of all aspects of green dementia care.

This paper presents an up-to-date review of literature relating to green dementia care in accommodation and care settings. It was successful in increasing understanding to support a pilot study exploring opportunities, benefits, barriers and enablers to interaction with nature for people living with dementia in care homes and extra care housing schemes in the UK. It demonstrated the impacts, value and accessibility of nature engagement in these settings and identified gaps in the evidence base. This review and subsequent pilot study provide a strong platform from which to conduct future research exploring green dementia care in accommodation and care settings.

Enabling technologies have led to the transformation of library services from traditional services incorporating card catalogs, printed books and periodicals, bibliographic instruction, in‐person/face‐to‐face reference, to new services and delivery modes incorporating: electronic collections, such as e‐books, e‐journals and databases; virtual reference services, and other online services. Innovation of new services that are peculiar to the online/Web environment is the trend in modern electronic libraries. During the last decade, many libraries, particularly those serving academic communities, have witnessed the emergence of new service paradigms in areas of information access and delivery, reference, instruction, technology facility and support to patrons. Libraries continue to harness new technologies to offer services in innovative ways to meet the changing needs of their patrons. This paper explores some of these emerging service paradigms in electronic libraries. The concept of “service paradigm” in this paper is used to refer to predominant service patterns.

This qualitative exploratory study focuses on the leadership experiences of college men who held leadership roles in campus organizations. The researchers examined the students’ experiences of leading their organizations and group members and the students’ perceptions of gender roles influencing their leadership practice. Four male participants at a medium-sized, religiously-affiliated university engaged in in-depth interviews and a focus group with the researchers, who used a blend of qualitative approaches to conduct the study and analyze the data. Key themes emerged around a balance between task and relationship-building; the distinction between power and influence; a desire to do better; understanding leadership as generative; and resisting the masculine/feminine leadership dichotomies. Implications are presented for professional practice and research.