South Asian Journal of Marketing , Open Access
Issue(s) available: 7 – From Volume: 2 Issue: 1, to Volume: 5 Issue: 1
Understanding the effect of millennial tourists’ accommodation service experiences using structural equation modeling techniques: an emerging economy context
Md. Shakhawat Hossain, Md. Alamgir Hossain, Abdullah Al Masud, Mohammad Sabbir HossainThe purpose of this study is to investigate the role of millennial tourists’ accommodation service experiences (ASEs) on their satisfaction, word-of-mouth (WOM) and revisit…
Factors influencing the purchase intention toward electric vehicles; a nonuser perspective
Dinesh Samarasinghe, Gayithri Niluka Kuruppu, Tharanga DissanayakeThe demand for electric vehicles (EVs) has significantly increased in recent years, though some countries like Sri Lanka have reported the opposite direction compared to the…
The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market
Kavisha Lashindri Dodanwala, Sandun WeerasekeraA surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards…
Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh
Shekhar Mondal, Abdulla Al-Towfiq HasanThe purpose of this paper is to explore factors and their impacts influencing online grocery shopping intentions among customers in the post COVID-19 situation. Moreover, the…
Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model
Puneett Bhatnagr, Anupama RajeshThe authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India.
ISSN:
2719-2377e-ISSN:
2738-2486Online date, start – end:
2021Journal’s owner:
Sri Lanka Institute of Marketing(opens new window)Open Access:
open accessEditor:
- Dr. Dewasiri N. J.