South Asian Journal of Marketing , Open Access
Issue(s) available: 8 – From Volume: 2 Issue: 1, to Volume: 5 Issue: 2
Subject:
Understanding the effect of millennial tourists’ accommodation service experiences using structural equation modeling techniques: an emerging economy context
Md. Shakhawat Hossain, Md. Alamgir Hossain, Abdullah Al Masud, Mohammad Sabbir HossainThe purpose of this study is to investigate the role of millennial tourists’ accommodation service experiences (ASEs) on their satisfaction, word-of-mouth (WOM) and revisit…
505
ISSN:
2719-2377e-ISSN:
2738-2486Online date, start – end:
2021Journal’s owner:
Sri Lanka Institute of Marketing(opens new window)Open Access:
open accessEditor:
- Dr. Dewasiri N. J.