Issue 1 2021
This paper aims to examine the perception of parents regarding the role of children as influencers in family consumption decisions in India. The purpose is to support…
This research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 pandemic. Covid-19 pandemic has forced consumers to…
The role of personality traits in promoting customer citizenship behaviour: special reference to the homestay tourism context in Sri LankaShanika Lakmali, Kanagasabai Kajendra
This study aims to explore customer personality traits as an antecedent of customer citizenship behaviour which positively facilitates service providers.
Online date, start – end:2021
Copyright Holder:Sri Lanka Institute of Marketing(opens new window)
Open Access:open access
- Dr. Dewasiri N. J.