South Asian Journal of Marketing: Volume 2 Issue 1 , Open Access

Editorial – Theory building in marketing: rationalizing South Asian perspective

N.J. Dewasiri, Sudhir Rana, Muhammad Kashif

Contamination by citations: references to predatory journals in the peer-reviewed marketing literature

Salim Moussa

Predatory publishing is a growing and global issue infecting all scientific domains. Predatory publishers create counterfeit, not (properly) peer-reviewed journals to exploit the…

Trust and product as moderators in online shopping behavior: evidence from India

Felicita Davis, Manoj Britto Francis Gnanasekar, Satyanarayana Parayitam

The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety…

Discriminant analysis application to understand the usage of digital channels while buying a car

Rekha Dahiya, Dimpy Sachar

Role of digital channels in car buying has increased manifold and consumers are making significant use of various digital channels throughout the decision-making process. However…

Users' attitude and intention to use mobile financial services in Bangladesh: an empirical study

Md. Tanvir Alam Himel, Shahrin Ashraf, Tauhid Ahmed Bappy, Md Tanaz Abir, Md Khaled Morshed, Md. Nazmul Hossain

While the usage of mobile financial services (MFSs) is increasing rapidly in developing countries, research on users' attitudes and behavioral intention to adopt MFS is limited…

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Kazi Turin Rahman, Md. Zahir Uddin Arif

The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with…