Journal of Industry - University Collaboration: Volume 2 Issue 2 , Open Access

Subjects:

Table of contents

Packaging strategies: knowledge outlook on consumer buying behaviour

Lavuri Rambabu, Ramlal Porika

Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand…

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Analysis on the operation mechanism of the ecosystem of crowd innovation space based on grounded theory

Wu Wei, Hui Ni

The purpose of this paper is to study the operation mechanism of the ecosystem of crowd innovation space. Though the crowd innovation space is a new product of China's…