RAUSP Management Journal: Volume 53 Issue 3 , Open Access


Table of contents

The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure

Otávio Freire, Filipe Quevedo-Silva, Diego Senise, Pedro Scrivano

Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the generally positive aspects of endorsement on the evaluation of products, in…


Taxation, corporate governance and dividend policy in Brazil

Timóteo Zagonel, Paulo Renato Soares Terra, Diogo Favero Pasuch

This study aims to analyze the influence of taxes and corporate governance on the dividend policy of Brazilian companies.


Book-to-Market Ratio, return on equity and Brazilian Stock Returns

Rebeca Cordeiro da Cunha Araújo, Márcio André Veras Machado

This study aims to analyze the influence of future expectations of the book-to-market ratio (B/M) and return on equity (ROE) in explaining the Brazilian capital market returns.


Portfolio construction and risk management: theory versus practice

Stefan Colza Lee, William Eid Junior

This paper aims to identify a possible mismatch between the theory found in academic research and the practices of investment managers in Brazil.


Antecedents of turnover in federal public administration

Pedro Cavalcanti G. Ferreira, Elaine Rabelo Neiva

Understanding the reasons that lead civil servants to abandon their offices is an important step towards qualifying personnel management in the Federal Administration. The purpose…


Business analytics leveraging resilience in organizational processes

Larissa Alves Sincorá, Marcos Paulo Valadares de Oliveira, Hélio Zanquetto-Filho, Marcelo Bronzo Ladeira

The survival and growth of organizations presently depend on managing processes and capabilities to effectively use large volumes of data from different sources to assist…


Foreign direct investment in the G-20: to what extent do institutions matter?

Jurema Tomelin, Mohamed Amal, Nelson Hein, Andreia Carpes Dani

This study aims to identify to what extent the economic factor effect is more salient in shaping inward foreign direct investment (IFDI) than are institutional factors in G-20…


Internationalization process through an opportunity lens

Sérgio Rezende, Kátia Galdino, Bruce Lamont

The purpose of this paper is to establish a conversation between international business and international entrepreneurship literatures by analyzing if and how international…


Impact of programs on competency, career, and income on management graduates

Roberto Brazileiro Paixão, Márcio Arcanjo de Souza

This paper aims to evaluate the impact of Federal University of Bahia’s Business Administration graduate programs on graduates’ competency, career and income development.


Methodological roadmapping: a study of centering resonance analysis

Jonathan Simões Freitas, Jéssica Castilho Andrade Ferreira, André Azevedo Rennó Campos, Júlio Cézar Fonseca de Melo, Lin Chih Cheng, Carlos Alberto Gonçalves

This paper aims to map the creation and evolution of centering resonance analysis (CRA). This method was an innovative approach developed to conduct textual content analysis in a…


Administration of justice: an emerging research field

Tomas Aquino Guimaraes, Adalmir Oliveira Gomes, Edson Ronaldo Guarido Filho

The purpose of this paper is to discuss the concept of Administration of Justice as a research field and set out an agenda for future studies that could promote the production of…