Journal of Islamic Marketing: Volume 12 Issue 1


Table of contents

Perception and expectation of customers in Islamic bank perspective

Muhamad Nadratuzzaman Hosen, Fitriyani Lathifah, Ferry Jie

The purpose of this paper is as follows: to measure the levels of customer satisfaction, to analyze the gap of values between expectations and perceptions of customers for quality…

Determinants of Islamic entrepreneurial intentions: an analysis using SEM

Mohammad Ali Ashraf

The purpose of this paper is to determine the factors that affect Islamic entrepreneurial intentions. Specifically, how do prior experience, empathy, moral obligation…

Muslim consumer perception toward advertising practices: an exploratory study

Ahmed Kamassi

The purpose of this study is to gain knowledge about Muslim consumer’s perceptions toward advertising practices.

Determinants of attitudes towards Halal products: Empirical evidence from Azerbaijan

Emiliya Ahmadova, Khatai Aliyev

The purpose of this study is to analyze the customer attitude on Halal food products and determine major factors that affect the attitudes towards Halal food products in…


Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Omar Massoud Salim Hassan Ali, Saima Hussain, Rabail Waqas

The purpose of this paper is to investigate the key attributes that drive Muslim consumer purchase behavior in the context of imported Western food in Pakistan.

Integrating factors influencing hijab purchase intention among Muslim women

Munazza Saeed, Fadila Grine, Imran Shafique

This study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing style…


The need of international Islamic standards for medical tourism providers: a Malaysian experience

Ahmed Kamassi, Noor Hazilah Abdul Manaf, Azura Omar

The purpose of this study is to confirm that there is a great need for international Islamic accreditation body as a response of the growing number of the Islamic-friendly…

Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana

Alexander Preko, Iddrisu Mohammed, Theophilus Francis Gyepi-Garbrah, Azizbek Allaberganov

This study aims to present the push-pull motives of Islamic tourism and how these provide the basis for promoting and developing Islamic tourism practices in Ghana’s tourism…


Exploring the drivers of social media marketing in Malaysian Islamic banks: An analysis via smart PLS approach

Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Abdollah Ah Mand, Hafezali Iqbal Hussain, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay

This paper aims to attempt to investigate and test the factors related to social media advertisement that could forecast the intention to subscribe to Islamic banking products in…


The effect of Islamic culture’s constituents on decision-making

Seyed Ali Alavi, Mahdi Azizi

This paper aims to enumerate the factors influencing the process of decision-making, those which are mostly related to personality affected by cultures and sub-cultures dominating…

A conceptualization of the role of religiosity in online collaborative consumption behavior

Soha Abutaleb, Noha M. El-Bassiouny, Sara Hamed

The purpose of this paper is to explore the role of religiosity in online collaborative consumption contexts. It analyzes the impact of religiosity in influencing consumer life…

Internal marketing, service quality and perceived customer satisfaction: An Islamic banking perspective

Leigh De Bruin, Mornay Roberts-Lombard, Christine De Meyer-Heydenrych

This study aims to explore the extent to which internal marketing influences employees’ perceived ability to deliver service quality in the Islamic banking industry in Oman…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson