Journal of Islamic Marketing: Volume 11 Issue 4


Table of contents

Instagram: its roles in management of Islamic banks

Tria Yulia Rahmawati, Miranti Kartika Dewi, Ilham Reza Ferdian

This study aims to explore Instagram’s role in management practices of Islamic banks, particularly in Indonesia. The facts that presently Instagram is one of the fastest-growing…

Social marketing: an Islamic perspective

Mahamudul Hasan

The purpose of this study is to propose and develop a new perspective in Islamic Marketing by Integrating Islamic Marketing principles and the conventional Social Marketing…


Breadth and frequency of marketing metric reporting and firm performance in the Middle East

John J. Sailors

The purpose of this paper is to explore a host of issues related to the use of marketing metrics and firm performance in the context of the Middle East. Specifically, it seeks to…

Need to pioneer Islamic tourism in tourist resorts in Maldives

Aishath Muneeza, Zakariya Mustapha, Fathimath Nashwa Badeeu, Aminath Reesha Nafiz

The purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop its…

The emergence of halal food industry in non-Muslim countries: a case study of Thailand

Mohd Saiful Anwar Mohd Nawawi, Mohd Fauzi Abu-Hussin, Muhamad Syazwan Faid, Norhidayah Pauzi, Saadan Man, Noratiqah Mohd Sabri

The paper aims to explore the development of the halal industry in Thailand. It endeavours to investigate the main factors behind the country’s success as one of the largest…


Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank

Tika Kartika, Achmad Firdaus, Mukhamad Najib

This study aims to investigate the drivers of loyalty in Indonesian Islamic banks, especially group of depositor vs financing customer and single vs dual customer.


A study of Indonesian community’s behaviour in paying zakat

Widiyanto bin Mislan Cokrohadisumarto, Zaenudin Zaenudin, Bejo Santoso, Siti Sumiati

The purpose of this study is to develop a model of the Muslim community’s behaviour in paying zakat to contribute ideas on how to increase zakat recipients nationally, so as to…


Green Banking and Islam: two sides of the same coin

Syed Asim Ali Bukhari, Fathyah Hashim, Azlan Bin Amran, Kalim Hyder

Currently, one of the most important dilemmas facing mankind is environmental degradation and natural resource shortage. The adoption of Green Banking practices has been…


The role of Islamic marketing ethics towards customer satisfaction

Aamir Abbas, Qasim Ali Nisar, Mahmood A. Husain Mahmood, Abderrahim Chenini, Ahsan Zubair

Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the standards of…


Measuring the service quality of BPJS health in Indonesia: a sharia perspective

Alifah Ratnawati, Noor Kholis

The purpose of this study is to identify the factors that were considered important by Muslim BPJS participants of service quality received when using BPJS Health card for…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson