Nikhilesh Dholakia: critical path, perils and unending quest
Journal of Historical Research in Marketing
ISSN: 1755-750X
Article publication date: 22 August 2019
Issue publication date: 30 September 2019
Abstract
Purpose
The purpose of this paper is to trace the personal and intellectual evolution of the author via an autobiographic approach.
Design/methodology/approach
Personal, reflective, interpretive, historical narrative.
Findings
For the author, the writing of this paper opened new and reflective windows on personal and intellectual evolution, and similar effects may happen with some of the readers.
Research limitations/implications
Some of the critical directions suggested herein could possibly inspire innovative critical marketing work.
Practical implications
There may be some insights on how to blend observations of the world at large with critical theories gleaned from the literature.
Social implications
The paper offers reflections of the unequal, unjust state of the world, and this could inspire others to seek innovative ameliorative pathways.
Originality/value
As an autobiographical narrative, this paper – by definition – is original and unique.
Keywords
Citation
Dholakia, N. (2019), "Nikhilesh Dholakia: critical path, perils and unending quest", Journal of Historical Research in Marketing, Vol. 11 No. 4, pp. 376-390. https://doi.org/10.1108/JHRM-12-2018-0064
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited