Journal of Indian Business Research: Volume 15 Issue 1

Guest editorial: Innovative practices in business, trade and commerce – challenges and opportunities

Piyush Sharma, Pasumarti Srinivas Subbarao, Anjali Sane, Jivan Biradar

Crypto-hesitancy: is regulation the answer?

Joseph Ejike Ojih, Parikshit Joshi, Ashish Mohture, Sushil Kumar Gupta

The purpose of this paper is to explore and address the possible reasons for the hesitancy in accepting cryptocurrency as an asset class by the world governments and central…

What influence the performance of banks? Evidence from public sector banks in India

Nirali Jagjivanbhai Kantharia, Jivan Biradar

Every shock, starting from the banking sector reform in 1992 to the global crisis due to Covid-19 pandemic, affects the performance of banks. The shocks and transformations…

Product as a service (PaaS) for traditional product companies: an automotive lease practice evaluation

Pradeep Kesavapanikkar, R.K. Amit, Palaniappan Ramu

Product as a service (PaaS) is a method of business innovation for traditional product companies to make their offerings more attractive, move up the value chain and find more…

An empirical investigation of customer characteristics on retail format selection – a mediating role of store image

Suvarna Hiremath, Ansumalini Panda, Prashantha C., Srinivas Subbarao Pasumarti

Food and grocery, which accounts for around 60% of the overall retail market in India, is the most promising area for launching a retail firm. The objective of this research paper…

A systematic literature review: digital marketing and its impact on SMEs

Gauri Girish Jadhav, Shubhangi Vitthal Gaikwad, Dhananjay Bapat

This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of…

Innovative strategies to tackle post-Covid-19 tourism: case of small tourism companies

Swati Sharma, Ankita Sharma

The Covid-19 pandemic adversely affected the tourism industry. The highly contagious coronavirus-19 has brought the whole industry to its knees, initiating catastrophic effects in…

Corporate social responsibility (CSR) and sustainability – a scientometric analysis of the interrelationship

Akshay Bhargava, Pallavi Ligade

Traditional economic systems have had serious detrimental effects on environmental development and unequal wealth distribution, culminating in ecological disasters and demographic…

COVID-19, local food system and digitalisation of the agri-food sector

Siti Fatimahwati Pehin Dato Musa, Mohd Hairul Azrin Haji Besar, Muhammad Anshari

This paper aims to evaluate the responses taken during the pandemic of COVID-19 in sustaining agricultural activities and safeguarding local food supply via digital platforms by…

Diversity as an innovative means to improve corporate governance: a new perspective

Tak Yan Leung, Anjali Sane

The purpose of this study is to address the research gap about the impact of board and audit committee diversity (gender, ethnicity, age and education) on audit fee by using a…

A comprehensive look at Greenwashing from 1996 to 2021: a bibliometric analysis

Meenal Kaustubh Pendse, Varsha Shriram Nerlekar, Pooja Darda

This paper aims to see how scholarly research on Greenwashing practices and behaviour has progressed in the 21st century. There has been a lot of empirical, exploratory and…

An empirical study on the impact of corporate social responsibility in the manufacturing and service sector in India

Priyanka Gujrati

This study aims to understand the corporate social responsibility (CSR) perspective of the employees working in manufacturing sector and service sector and further investigates…