COVID-19, local food system and digitalisation of the agri-food sector

Abstract

Purpose

This paper aims to evaluate the responses taken during the pandemic of COVID-19 in sustaining agricultural activities and safeguarding local food supply via digital platforms by applying the case study method.

Design/methodology/approach

This paper uses a case study approach due to its systematic way of collecting data, analysing information and reporting results to understand the particular problem. For this study, secondary data consisting of government reports and documents are used to give a broader understanding of the impact of COVID-19 on the local food system and digital platform for agricultural produce.

Findings

The impact of COVID-19 on the agri-food sector is the move towards a more resilient and sustainable local food system, whereby nations emphasise food security by encouraging local food production. This is done by boosting micro, small and medium enterprises’ (MSME) output, “supporting local” initiatives and leveraging digital platforms and FinTech in business transactions.

Research limitations/implications

This study highlights that MSMEs’ adoption of digital platforms, particularly in the agri-food sector, demonstrates their willingness to embrace new business models that leverage technological advancements while maintaining the personal touch that attracts customers.

Practical implications

This study implies that although the pandemic outbreak created prolonged uncertainties with an immediate impact on the economy and ways of doing business transactions, digital platforms and FinTech ensured continuous food supply during the period.

Originality/value

This paper provides initial valuable insight to academics, practitioners and policymakers in agriculture and innovation management. It can be observed that digital platform and FinTech plays an essential role in ensuring safety and undisrupted food supply, especially in the case of fresh produce grown by local small-scale farmers and MSMEs. This creates a more resilient agri-food system and reduces the pressure from the conventional model of food purchase and social distancing requirements.

Citation

Musa, S.F.P.D., Haji Besar, M.H.A. and Anshari, M. (2023), "COVID-19, local food system and digitalisation of the agri-food sector", Journal of Indian Business Research, Vol. 15 No. 1, pp. 125-140. https://doi.org/10.1108/JIBR-04-2022-0103