Direct Marketing: An International Journal: Volume 2 Issue 1



Table of contents

The impact of television dependency on teleshopping adoption

Carla Ruiz Mafé, Silvia Sanz Blas

To analyse key drivers of television dependency and its impact on teleshopping adoption.

The attitudes of e‐commerce channel members in the textile industry: An empirical perspective

Nabil Y. Razzouk, Victoria Seitz, Gloria Wu

The purpose of the research was to investigate the attitudes and perceptions of e‐markets as members of their value chain.

Customer cross‐selling model based on counter propagation network

Chao‐hua Liu, Shu‐qin Cai

With increasing market competition, enterprises have come to realize that it is easier to maximize profit by cross‐selling services to existing customers than to attract…



Online date, start – end:

2007 – 2009

Copyright Holder:

Emerald Publishing Limited