Editorial

Direct Marketing: An International Journal

ISSN: 1750-5933

Article publication date: 28 March 2008

Citation

Lawrence, M. (2008), "Editorial", Direct Marketing: An International Journal, Vol. 2 No. 1. https://doi.org/10.1108/dmij.2008.32502aaa.001

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited


Editorial

Article Type: Editorial From: Direct Marketing: An International Journal, Volume 2, Issue 1.

Welcome to the first issue of volume two of Direct Marketing: An International Journal (DMIJ). I am pleased to say that volume one was a resounding success, with more than 6,000 articles downloaded from the Emerald Full Text database during 2007. As we already knew (but it is good to see this proved!), there is clearly an interest in applied direct and multi-channel marketing techniques in the workplace.

Unfortunately, we say goodbye to Dr Bruce Keillor, who moves to a job in the private sector and will no longer act as Editor of the journal. Our thanks to Bruce for all his work in getting DMIJ off the ground; he remains as Founding Editor of the journal. Thanks also to our reviewers and Editorial Advisory Board members who have given their time generously. Meanwhile, we are extremely pleased to welcome Amanda Broderick, Professor of Marketing and Advertising at Coventry Business School, UK, as the new Editor. Having previously led the Marketing Research Group at Aston Business School, together with the Aston Centre for e-Business Research, and currently heading the Marketing and Advertising Applied Research Group at Coventry, she brings a wealth of expertise to the role.

We welcome your submissions, which should be e-mailed to amanda.broderick@coventry.ac.uk (please ensure your paper is formatted according to the author guidelines, available in the hard copies of the journal and online). We also hope to see you at a Marketing conference in 2008: Emerald will attend (amongst others) the AMA Winter conference in Austin, Texas; the UK Academy of Marketing conference in Aberdeen, UK; EMAC in Brighton, UK; and ANZMAC in Sydney, Australia.

Meanwhile, enjoy the issue!

Martyn LawrencePublisher