Direct Marketing: An International Journal: Volume 1 Issue 2



Table of contents

Social entrepreneurship and direct marketing

Michael L. Mallin, Todd A. Finkle

To assist the social entrepreneur with direct marketing decision, the authors examine the relationship between the risks and costs associated with direct marketing for…

An analysis of operations‐oriented drivers of customer loyalty for two service channels

Andrea M. Prud'homme, Kenneth K. Boyer, G. Tomas M. Hult

This study examines customers of grocers who provide both online and traditional in‐store options to determine if there are substantial differences in customer's…

Characterization of online shoppers with navigation problems

Mario Martínez Guerrero, José Manuel Ortega Egea, María Victoria Román González

Many internet users are not able to navigate through e‐commerce web pages and reach their targets. Navigation problems lead to customers' disappointment and, as a…

Data analysis and profiling

AnneMarie Scarisbrick‐Hauser

This paper discusses the role and importance of data analysis and data mining within the context of direct marketing.



Online date, start – end:

2007 – 2009

Copyright Holder:

Emerald Publishing Limited