Interactive kids, passive parents

Sheena Horgan (Co‐founder of Kids Inc)

Young Consumers

ISSN: 1747-3616

Publication date: 1 June 2006



Technology has experienced a period of rapid growth and development in the last ten years. This article seeks to determine whether age has an effect on how people embrace new technologies.


The approach is an analysis that answers the question: How are today’s parents coping with the conundrum that is this rapidly evolving technology‐centric and interactive age?


Finds that there is nothing new in parents not understanding their children’s music, fashion or views.


Provides a review of relevance to providers and consumers of new technology products and services.



Horgan, S. (2006), "Interactive kids, passive parents", Young Consumers, Vol. 7 No. 3, pp. 8-14.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.