The impact of Covid-19 pandemic on small businesses in tourism and hospitality industry in Malaysia

Abstract

Purpose

This paper aims to investigate the economic impacts of the current coronavirus disease, which is globally known as (COVID-19) pandemic, on small businesses in the tourism and hospitality industry, including food and beverages (F&B) industries in Malaysia during and after the enforcement of the Movement Control Order (MCO) and conditional (CMCO) with the emergence of new business models.

Design/methodology/approach

In this paper, the implemented methodology involved a secondary qualitative research design based mainly on the existing literature, the World Health Organisation (WHO) reports, the government’s documents, in addition to online sources and observations regarding local business experiences.

Findings

The findings revealed that implementing effective strategies of recovery, shaping resilience solutions and supporting policies such as the National Recovery Plan, which is backed by the government played a pivotal role in avoiding the turndown of small businesses.

Originality/value

This critical review is submitted as an original research paper, which aims to provide important perspectives regarding the COVID-19 pandemic impacts on the tourism and hospitality industry in Malaysia. This paper serves as a scholarly platform for further in-depth studies on various resilience solutions of small businesses.

Citation

Abhari, S., Jalali, A., Jaafar, M. and Tajaddini, R. (2022), "The impact of Covid-19 pandemic on small businesses in tourism and hospitality industry in Malaysia", Journal of Research in Marketing and Entrepreneurship, Vol. 24 No. 1, pp. 75-91. https://doi.org/10.1108/JRME-07-2020-0091