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An exploratory study on the development of women entrepreneurs: Indian cases

Sucheta Agarwal (Department of Management Studies, Indian Institute of Technology, Roorkee, India)
Usha Lenka (Department of Management Studies, Indian Institute of Technology, Roorkee, India)

Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Article publication date: 17 October 2016

1292

Abstract

Purpose

For establishing self-esteem and recognition in society, women are attracted towards entrepreneurship. To sustain in the competitive market, businesses carried out by women are mainly dependent on internal resources and their capabilities based on which they try to compete with the external environment. Thus, the aim of the paper is to study the role of internal and external factors in the development of women enterprises.

Design/methodology/approach

The qualitative approach was used based on multiple case studies from India to propose the conceptual framework on the development of enterprises.

Findings

To achieve success, enterprise makes full utilisation of the internal and external factors. The findings suggested that support from family, friends, society, government, non-governmental organisations and financial institutions as well as skills and abilities of an entrepreneur are accountable for initiation and growth of the venture.

Originality/value

This study provides the futuristic direction to policymakers and educators for focusing on the enhancement of women entrepreneurship which plays a crucial role in the economic growth of the country.

Keywords

Citation

Agarwal, S. and Lenka, U. (2016), "An exploratory study on the development of women entrepreneurs: Indian cases", Journal of Research in Marketing and Entrepreneurship, Vol. 18 No. 2, pp. 232-247. https://doi.org/10.1108/JRME-04-2015-0024

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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