Editorial

Citation

Deacon, J. (2012), "Editorial", Journal of Research in Marketing and Entrepreneurship, Vol. 14 No. 1. https://doi.org/10.1108/jrme.2012.48414aaa.001

Editorial

Article Type: Editorial From: Journal of Research in Marketing and Entrepreneurship, Volume 14, Issue 1

Dear reader – thank you for taking the time to pick up a copy (or browse a copy) of JRME – even more thank you for reading the editors preamble!

First you are not alone – JRME is, I am pleased to say, growing fast and many of our articles are being downloaded in increasingly impressive numbers, which means that we are slowly gaining citations and impact on a global scale. This actually does not surprise me. JRME was established in 1999 by the founding editors (David Carson and Gerry Hills) to do two things:

1. 1.

   be a vehicle for the work of established scholars that sit alongside that of early career researchers; and

2. 2.

   be a journal that focussed upon the unique nature of research at the interface between marketing and entrepreneurship.

This edition continues to uphold those two ideals and JRME now finds itself the leading journal in the field – a field that is attracting more research insight and a wider global audience that recognises the importance and impact of entrepreneurial marketing (EM) to academe and the economy.

A good deal of our recent success as a journal is due to the supportive efforts of the team at Emerald Publishing – and for this edition we welcome a new Development Editor: Jo Alexander, she replaces Mark Moreau, who is being promoted within Emerald Publishing Ltd – so congratulations to him and thanks for all the hard work.

Congratulations too must be conveyed to JRME Emerald Literati Network Awards for Excellence 2012 recipients.

(1) Outstanding paper

“Entrepreneurial marketing: a strategy for the twenty-first century”, Sussie Morrish, Volume 13 Number 2 pp. 110-20.

(2) Highly commended

• •

  “Entrepreneurial passion: an explorative case study of four metal music ventures”, Laura Laaksonen et al., Volume 13 Number 1, pp. 18-37.

• •

  “Influence from entrepreneurship in marketing theory”, Claes Hultman and Gerry Hills, Volume 13 Number 2, pp. 120-6.

• •

  “Contextual marketing: a conceptualisation of the meaning and operation of a language for marketing in context”, Jonathan Deacon and Jackie Harris, Volume 13 Number 2, pp. 146-61.

(3) Social impact

“Aligning teaching and practice: a study of SME marketing”, Sheilagh Resnick et al., Volume 13 Number 1, pp. 37-47.

(4) Outstanding reviewers

Dr Rosalind Jones – Bangor Business School, UK.

Dr David Hansen – College of Business – Charleston, USA.

This edition leads with a highly pertinent and timely paper from Kraus et al. as it makes the observation that EM is on the brink of becoming a legitimate and accepted discipline. They develop their thoughts by highlighting the fact that EM, as a substantial school of thought, has clearly emerged from being a mere subset of the existing management theories of entrepreneurship and marketing to become a: “unique school of thought that goes beyond either of these subsets”. The authors use a citation and cross citation analysis to draw conclusions, however any entrepreneurship or marketing scholar will, I suggest, find the longitudinal nature of this methodology highly informative from a theory evolution perspective (specially given recent debate elsewhere on EM heritage and lineage). I would also call on new scholars to our field to familiarise themselves with this analysis as it offers a valuable departure point for further research and thus further theory development – confirming EM as a mature and legitimate field of knowledge.

In conclusion Kraus et al. comment:

[…] (an) important conclusion is the complex heritage of EM that rests not only on the foundations of both marketing and entrepreneurship, but general management studies as well. It will be a challenge for future research to further explore and exploit the full potential of this complex heritage.

Thus, JRME has become the leading journal for the dissemination of research from our unique school of thought and as editor I welcome submissions from scholars willing to accept the challenge laid down by Kraus et al.

In an age when the terms “entrepreneurship” and “marketing” have become abused in the public domain and miss appropriated in the scholarly one, EM scholars have a clear opportunity to challenge “normative” views and reflect more accurately contemporary societal behaviours and in doing so confirm the view that research at the interface is both legitimate and substantial.

Jonathan Deacon