International Journal of Sports Marketing and Sponsorship: Volume 11 Issue 1

Alcohol and sport: what's the score?

The value of competition: competitive balance as a predictor of attendance in spectator sports

This paper investigates the role of competitive balance among teams in a league in predicting attendance at spectator sporting events. It also controls for the demographic and…

An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking

Concerns about underage drinking have led to calls for a UK ban on alcohol sponsorship of sport. Such a ban would have severe financial consequences for many sports, so should not…

Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball

Sports organisations must continuously assess how better to meet or exceed consumer expectations and perceptions of their experience in order to maintain and increase the number…

The crucial 'where' of motorsport marketing: is motorsport now "a race out of place"?

This paper explains how the location of motorsports events is an integral part of the marketing of the sport of motor racing and of all its attendant commercial interests. Case…

Sustaining the race: a review of literature pertaining to the environmental sustainability of motorsport

This paper discusses motorsport from the viewpoint of environmental sustainability amid growing concerns about the impact of human activity on the environment. It reviews the…

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