Asia Pacific Journal of Marketing and Logistics: Volume 29 Issue 5

Editorial

Symbolic consumption and Generation Y consumers: evidence from Thailand

The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and purchase intention toward global brands.

Utilizing country image and well-known products for less-known products: Perspectives from a country with less-competitive country image

Country image determines consumers’ beliefs toward the country’s products, through halo effect. While the relevant literature is predominantly focused on the context of well-known…

A study of the Chinese consumers’ product-country image of Spain

As part of a cross-cultural research, the purpose of this paper is to provide further insights into the existing product-country image (PCI) of the Chinese consumers’ perceptions…

A consumer satisfaction model based on the integration of EDT and TAM: Comparative study of Korean and US consumers

The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce…

Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan

The purpose of this paper is to investigate the sensory marketing activities in an outdoor out-store shopping environment.

The effects of consumer perception of volume discount benefits on intention to purchase grocery products: Deal proneness as a moderator

The purpose of this paper is to investigate the effects of consumers’ perceptions towards volume discount (VD) benefits on their intention to purchase grocery products under this…

Influence of social capital on customer’s relationship satisfaction in the Pakistani banking industry

The purpose of this paper is to investigate the effects of structural social capital, relational social capital and cognitive social on relationship satisfaction, and also to…

Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics

Various studies showed that unethical behaviours committed by consumers occur more frequently than may be expected. People have stolen from a shop at some time in their life and…

Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study

Technology-based initiatives are now being routinely incorporated within most companies’ marketing strategies. The purpose of this paper is to explore consumer perspectives on the…

Evaluation of impediments to the competitiveness of the rail sector in Australia: Empirical research and evidence

The purpose of this paper is twofold: first, to empirically evaluate the key impediments to the competitiveness of the rail sector in Australia; and second, to provide relevant…

Nonlinear antecedents of customer satisfaction and loyalty in third-party logistics services (3PL)

The purpose of this paper is to study the nonlinear impact of quality dimensions of third-party logistics (3PL) services on customer satisfaction and loyalty.

Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry

The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally…

The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences

The purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent…

From resentment to excitement – Australasian students’ perception towards a sales career

The purpose of this paper is to explore Australasian students’ current perception towards a sales career.

How to develop brand attachment in various product categories?

The purpose of this paper is to identify the best interactions between sales promotion and advertisement plans as the resources of the brand attachment and its consequences in…