Strategy & Leadership: Volume 30 Issue 5

Subjects:

Table of contents

On misdirecting management

Vincent Barabba, John Pourdehnad, Russell L. Ackoff

The authors argue that consultants are of two types: self‐promoting gurus and educators. Gurus that pontificate and promote their proprietary problem solving techniques do…

Getting from good to great: a conversation with Jim Collins

William C. Finnie, Stanley C. Abraham

Strategy & Leadership contributing editors interviewed researcher Jim Collins. Collins is author of two influential books: Built to Last: Successful Habits of Visionary…

Portfolio power: harnessing a group of brands to drive profitable growth

Andrew Pierce, Hanna Moukanas

Brand portfolio management is not just a marketing issue, in which a sub‐optimal portfolio dilutes marketing messages and confuses customers. It also directly affects…

Brand architecture: building brand portfolio value

Michael Petromilli, Dan Morrison, Michael Million

Corporations must routinely ask “how should we allocate existing financial and human resources among our brands to grow shareholder value?” Firms should focus on getting…

Gathering information for strategic decisions, routinely

Mark McNeilly

Leaders at all levels of the company need to institute a simple but effective routine for collecting the information needed to take strategic action. This article explains…

Cover of Strategy & Leadership

ISSN:

1087-8572

Renamed from:

Planning Review

Online date, start – end:

1996

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

The Antidote

Editor:

  • Mr Robert Randall