Table of contents
Sense of virtual community and knowledge contribution in a P3 virtual community: Motivation and experience
Guan‐Lin Chen, Shu‐Chen Yang, Shung‐Ming TangThe aim of this paper is to employ the perspectives of uses and gratification theory and experiential marketing to investigate the antecedents of virtual community (VC) members’…
Recommending quality book reviews from heterogeneous websites
Duen‐Ren Liu, Wei‐Hsiao Chen, Po‐Huan ChiuIn recent years, readers have limited amounts of time to pick the right books to read from a market that is filled with similar types of books. Aiming to read only good books…
Online shoppers’ perceptions of e‐retailers’ ethics, cultural orientation, and loyalty: An exploratory study in Taiwan
Long‐Chuan Lu, Hsiu‐Hua Chang, Shih‐Ting YuThis study aims to examine the impact of cultural orientation on consumer perceptions regarding the ethics of online retailers (CPEOR), and to understand the influence of CPEOR on…
The effects of blogger recommendations on customers’ online shopping intentions
Chin‐Lung Hsu, Judy Chuan‐Chuan Lin, Hsiu‐Sen ChiangBlogging has become part of a consumer's decision making process when shopping online; however, the understanding of blog recommendation's effect on consumer purchase decision is…
Exploring interaction: print and online news media synergies
Gary Graham, Anita GreenhillThis paper aims to understand the level of synergy between print and online activity and to assess the influence of print/online synergy on the log of circulation change.
ISSN:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung