Journal of Product & Brand Management: Volume 26 Issue 3
Table of contents
Effects of customer-based corporate reputation on perceived risk and relational outcomes: empirical evidence from gender moderation in fashion retailingGianfranco Walsh, Mario Schaarschmidt, Stefan Ivens
Given the strategic importance of firm reputation because of its potential for value creation, extant reputation research focuses on favorable customer outcomes. This…
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication studyHarry A. Taute, Jeremy J. Sierra, Larry L. Carter, Amro A. Maher
The purpose of this paper is to explore and replicate the indirect effect of smartphone brand tribalism on purchase intent via brand pride and brand attitude.
The behavioral consequences of internal brand management among frontline employeesRose Du Preez, Michael Bendixen, Russell Abratt
The purpose of this study is to develop and test a comprehensive model for the outcomes of internal brand management (IBM), linking it to brand citizenship behavior (BCB…
Social presence and customer brand engagement on Facebook brand pagesWimmala Pongpaew, Mark Speece, Leela Tiangsoongnern
Business use of social media is increasing rapidly as marketers aim to increase customer brand engagement (CBE) in brand communities to enhance the brand experience…
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagementJanne Hepola, Heikki Karjaluoto, Anni Hintikka
This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral…
The impact of the brand management system on performance across service and product-oriented activitiesMathieu Dunes, Bernard Pras
This paper aims to analyze the impact of brand management system (BMS) practices on subjective and objective performance in both service- and product-oriented sectors.
Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaborationTaewon Suh, John Ford, Young S. Ryu, John H.S. Kim
This study aims to enhance the simultaneous utilization of measure in product design by mapping out the possible and potential uses of a measure for both academicians and…
It’s not all about money: the role of identity in perceived fairness of targeted promotionsLan Xia, Kent B. Monroe
This paper aims to examine the effect of targeted promotions on perceptions of fairness from the perspective of consumers who are not targeted.
Online date, start – end:1992
Copyright Holder:Emerald Publishing Limited
Merged from:Pricing Strategy and Practice
- Dr Cleopatra Veloutsou