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Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration

Taewon Suh (Texas State University, San Marcos, Texas, USA)
John Ford (Strome College of Business, Old Dominion University, Norfolk, Virgina)
Young S. Ryu (Proto UX LLC, Austin, Texas, USA)
John H.S. Kim (Vanguard University of Southern California, Costa Mesa, California, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 15 May 2017




This study aims to enhance the simultaneous utilization of measure in product design by mapping out the possible and potential uses of a measure for both academicians and practitioners.


To map out a way for the simultaneous utilization of measure, the authors assessed and portrayed the diverse facets of a four-factor measure for the development of mobile devices by adopting pluralistic techniques through a series of studies and three different study samples.


This study provided a solution for enhancing the usability of measure in product management, showing that a measure can be developed using a pluralistic methodology so that the results can be incorporated into the practitioners’ design activities that occur and when the gap between theory and practice is a knowledge production problem.

Research limitations/implications

The main positioning of this study involves the science-design interface (Simon, 1992) to bridge the important gap between theory and practice by showcasing a measure development for product design as a strategy of intellectual arbitrage (Van De Ven and Johnson, 2006). Relying on the design scientific approach, the authors focused this study on a prescriptive procedure rather than a more rigorous methodological procedure.

Practical implications

The authors provided product managers with a systematic and synergistic approach to developing a measure and recommended several usages of the developed measure to enhance its simultaneous utilization between academics and practitioners.


Emphasizing pluralistic methodology in the measure development, the authors recommended the concept of intra-examination. The first-order intra-examination, utilizing Bayesian Networks, makes available the thick descriptions of the measure and supports reasoning under uncertainty. The second-order intra-examination examined nomological networks regarding the pragmatic relationships between the four factors that comprise the measure and other important constructs.



Suh, T., Ford, J., Ryu, Y.S. and Kim, J.H.S. (2017), "Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration", Journal of Product & Brand Management, Vol. 26 No. 3, pp. 312-326.



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Copyright © 2017, Emerald Publishing Limited

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