Table of contents
Flexible intelligent relationship management: the business success paradigm in a stakeholder society
M.C. McDermott, K.C. ChanAt the macro level, Britain appears set for a major transformation. Opinion polls indicate that the prospect of a “stakeholder society” has greater appeal than a “back to basics”…
Relationship marketing: a universal paradigm or management fad?
Adrian J. PalmerThe business environment of the 1990s has seen a shift in firms’ emphasis away from recruiting new customers, towards nurturing and retaining those that they currently have…
Improving the quality of project appraisal and management: an exercise in organizational learning
C.W. Neale, S. LetzaAccording to Revans, for an organization to be successful in today’s rapidly changing environment, its capacity to learn must exceed the rate of change imposed on it. Through an…
A learning process model to achieve continuous improvement and innovation
Bill BucklerAccording to Revans, for an organization to be successful in today’s rapidly changing environment, its capacity to learn must exceed the rate of change imposed on it. Through an…
ISSN:
0969-6474Online date, start – end:
1994Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Nataša Rupčić