International Journal of Contemporary Hospitality Management: Volume 9 Issue 2

Implementing yield management: lessons from the hotel sector

Kevin Donaghy, Una McMahon‐Beattie, David McDowell

Traditionally the hospitality industry has been slow to adopt new systems and technologies. This can be witnessed particularly in the hotel industry’s utilization of yield…

Capacity management in the short break market

David A. Edgar

Considerable literature exists on the nature of yield management (YM) and capacity strategies. One strategy for maximizing revenue yield, rooms or supplementary spend is the…

Integrating operational and financial perspectives using yield management techniques: an add‐on matrix model

Bernard J. McEvoy

Yield management (YM) tends to emphasize revenue management, which is understandable, given the capital intensive nature of the hotel industry. To evaluate these strategies…

Yield management in hospitality SMEs

Darren Lee‐Ross, Nick Johns

Compares the major objectives of large hotel corporations with those of SMEs. Proposes that yield management systems are more prevalent among the former because of differences…

Whose yield is it anyway? Compromise options for sustainable boat tour ventures

Paul C. Reynolds, Richard W. Braithwaite

In the general discussion of yield management and its accent on increasing capacity and maximizing revenue, the area of customer satisfaction and environmental sustainability seem…

Enhancing yield management with customer profitability analysis

Breffni Noone, Peter Griffin

Argues that in order to sustain the long‐term profitability and growth of hotel organizations, yield management decisions must incorporate two critical constraints: the cost…

Yield management: a human activity system

Ian Yeoman, Sandra Watson

Yield management is a process based on forecasting, strategy and people. Most research has converged on the forecasting and strategy elements, neglecting the people element of…