Whose yield is it anyway? Compromise options for sustainable boat tour ventures
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 April 1997
Abstract
In the general discussion of yield management and its accent on increasing capacity and maximizing revenue, the area of customer satisfaction and environmental sustainability seem to have been lost. Examines these four forces and their effects on a nature‐based tour boat operation.
Keywords
Citation
Reynolds, P.C. and Braithwaite, R.W. (1997), "Whose yield is it anyway? Compromise options for sustainable boat tour ventures", International Journal of Contemporary Hospitality Management, Vol. 9 No. 2, pp. 70-74. https://doi.org/10.1108/09596119710164803
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited