International Journal of Retail & Distribution Management: Volume 39 Issue 6

Influence of social norms, perceived playfulness and online shopping anxiety on customers' adoption of online retail shopping: An empirical study in the Turkish context

Hakan Çelik

The previous studies examining the role of subjective norm (SN), online shopping anxiety (ANX) and perceived playfulness (PPL) in predicting the consumer's adoption of online…

The role of branded retail in manufacturers' international strategy

Laura Ilonen, Jody Wren, Mika Gabrielsson, Markku Salimäki

The purpose of this paper is to clarify the different roles and implications of a manufacturer's branded retail operations on its international strategy. The roles are analyzed…

Multi‐channel communication: the case of Subway attracting new franchisees in France

Rozenn Perrigot, Guy Basset, Gérard Cliquet

The purpose of this paper is to highlight the various means of communication available to franchisors in attracting prospective franchisees more effectively than their…

The impact of anchor stores on the performance of shopping centres: the case of Sonae Sierra

Diana Simona Damian, José Dias Curto, José Castro Pinto

The purpose of this paper is to determine the impact of anchor stores on the performance and results of shopping centres and on the prices practiced by other stores. It analyses…

Editorial

Neil Towers