International Journal of Wine Marketing: Volume 15 Issue 2


Table of contents

Measuring Success and Marketing in Small Wineries in Australia

David R. Corkindale, Anthony J. Welsh

The purpose of the research reported here was to discover what marketing approaches small wineries employ and to what degree they could be attributed to their success. The article…


Direct Shipping Laws, Wine and Societal Welfare

Robert Eyler

Direct shipping laws restrict the amount of wine traded between states in the United States as well as international trade in the wine industry. The effects of these laws are…

Wine Consumption Contexts

Simone Pettigrew

While the wine market is significant in Australia, very little has been done in the way of consumer research to investigate Australians' attitudes towards the product. This study…

Wine Pricing: The Influence of Country of Origin, Variety, and Wine Magazine Ratings

Leopoldo Arias‐Bolzmann, Orkun Sak, Andres Musalem, Len Lodish, Rodrigo Báez K., Luis José De Sousa

In recent years there has been a marked increase in the consumption of bottled wine in the United States. Associated with this phenomenon, there has been a substantial rise in the…

The Importance of Wine Label Information

Art Thomas, Gary Pickering

Some wine marketing studies make reference to the importance of wine labels and the information they contain. Others suggests that the information content of wine labels be…


The South African Wine Industry 2002

Peter Garrett

South Africa's wine industry employs some 200,000 people and contributes over eight percent to the country's total exports. Recently it had cause to celebrate. After four years…



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1989 – 2006

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Emerald Publishing Limited