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Wine Pricing: The Influence of Country of Origin, Variety, and Wine Magazine Ratings

Leopoldo Arias‐Bolzmann (Universidad Adolfo Ibáñez, Chile, 1625 Balmaceda, Viña del Mar, Chile)
Orkun Sak (University of Pennsylvania, USA)
Andres Musalem (Department of Industrial Engineering, Universidad de Chile)
Len Lodish (University of Pennsylvania, USA)
Rodrigo Báez K. (Universidad Adolfo Ibáñez, Chile)
Luis José De Sousa (Universidad Tecnológica del Centro, Venezuela)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 2003

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Abstract

In recent years there has been a marked increase in the consumption of bottled wine in the United States. Associated with this phenomenon, there has been a substantial rise in the number of vineyards from foreign countries entering this competitive market. The study examines the factors that influence wine prices. Specifically, the article proposes that the country of origin, the perceived quality and the varietal of the wine have an effect on wine price in favour of countries with greater wine traditions. These premises were tested by means of a multiple regression model estimated using a sample drawn from the North American market. The study concluded that this market recognises differences in country of origin, quality and varietal. Specifically, these factors significantly influence wine prices, with price premiums being awarded to wines of varietal Pinot and to wines produced in France.

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Citation

Arias‐Bolzmann, L., Sak, O., Musalem, A., Lodish, L., Báez K., R. and José De Sousa, L. (2003), "Wine Pricing: The Influence of Country of Origin, Variety, and Wine Magazine Ratings", International Journal of Wine Marketing, Vol. 15 No. 2, pp. 47-57. https://doi.org/10.1108/eb008756

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MCB UP Ltd

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