Citation
Leventhal, R.C. (2010), "Editorial", Journal of Consumer Marketing, Vol. 27 No. 7. https://doi.org/10.1108/jcm.2010.07727gaa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
Editorial
Article Type: Editorial From: Journal of Consumer Marketing, Volume 27, Issue 7
I am very pleased to present this special issue of the Journal of Consumer Marketing to you. This issue is dedicated to helping you to get a better understanding of how China is both changing the global marketplace and is, in turn, experiencing change in its own consumer marketplace. In October of 2009, a conference which examined “the economic environment and marketing” was held at Nankai University in Tianjin, China. The articles in this special issue of the Journal of Consumer Marketing were selected as they covered several important research topics which are very relevant in helping marketers to better understand how to achieve success in the Chinese marketplace. This is a most exciting collaboration which will be of great value to all marketers.
Richard C. Leventhal