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POP!: Stand out in Any Crowd

Charles McMellon (Hofstra University, Hempstead, New York, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 27 March 2007



McMellon, C. (2007), "POP!: Stand out in Any Crowd", Journal of Consumer Marketing, Vol. 24 No. 2, pp. 120-121.



Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited